Techmagnate, a digital marketing agency based in India, has been appointed to handle the digital mandate for Aviva Life Insurance Company India Limited, a joint venture between UK-based Aviva Plc. and Dabur Invest Corp. The agency will support Aviva Life Insurance in refining its digital strategy, improving online visibility, and enhancing customer interaction. The mandate was awarded after a multi-agency pitch, which showcases Techmagnate’s expertise in the financial services sector.
Sarvesh Bagla, CEO and Founder of Techmagnate, expressed his excitement about the partnership, stating that it is a testament to the agency’s ability to deliver cutting-edge solutions and measurable results. He believes that the life insurance industry is at a crossroads, with digital transformation becoming a key driver of growth, and that this association will deliver innovative and data-driven digital marketing campaigns tailored to the evolving needs of today’s consumers.
Vinit Kapahi, Chief Marketing Officer at Aviva Life Insurance, said that the company was looking for a digital marketing agency that resonated with its larger vision and purpose. Techmagnate was chosen for its understanding of the company’s core existence and its alignment with Aviva’s ethos. Kapahi is looking forward to an exciting journey ahead, leveraging Techmagnate’s vast experience in the financial services industry and strong technological capabilities.
The partnership marks a key milestone in Techmagnate’s ongoing commitment to enhancing the digital presence of prominent financial brands in the country. With the rapidly changing landscape of financial services, this agreement is poised to drive growth and deliver measurable results. Techmagnate’s expertise in digital marketing, combined with Aviva’s commitment to meeting the financial protection needs of individuals and families, is expected to yield a successful and innovative digital strategy.
Overall, the partnership between Techmagnate and Aviva Life Insurance is a strategic move that aims to drive digital transformation and growth in the life insurance industry. With Techmagnate’s expertise and Aviva’s vision, the two companies are poised to deliver innovative and data-driven digital marketing campaigns that meet the evolving needs of today’s consumers.