The Life Insurance Corporation of India (LIC), the country’s largest insurer, has launched its Marketing Technology (MarTech) platform, marking a significant milestone in its digital transformation initiative, Project DIVELIC. This launch marks LIC’s first step towards becoming a global digital champion in the insurance industry, leveraging world-class technology to revolutionize customer engagement on a large scale. The MarTech platform enables LIC to connect with policyholders, prospects, and agents in a seamless and personalized manner, introducing an intelligent and multi-channel engagement capability. This allows LIC to run hyper-personalized, always-on campaigns that enhance customer experience and drive business growth.
The launch of the MarTech platform represents a significant shift for LIC, positioning it as a global leader in digital insurance innovation. According to Siddhartha Mohanty, CEO & MD of LIC, the launch is a major milestone in the company’s digital transformation journey, which will redefine customer engagement in the insurance sector. The MarTech platform is more than just a technology upgrade, it’s a strategic shift that will enable LIC to set new industry benchmarks.
As Project DIVELIC progresses, LIC will continue to introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape. The platform will enable LIC to hyper-personalize its campaigns, creating a more seamless and personalized experience for its customers. This will not only drive business growth but also enhance the overall customer experience. With the launch of the MarTech platform, LIC has taken the first step towards its ambitious goal of becoming a global digital champion in the insurance industry.