According to a recent study by Aviva, one out of every eight car owners would rather repair their vehicle rather than replacing it, even if it’s no longer a viable option economically. The research, which surveyed 1,000 car owners in the UK, found that 12.5% of respondents would opt for repair over replacement, despite the potential costs and inconvenience involved.
The study also revealed that the decision to repair or replace a vehicle is often influenced by emotional attachment to the car, with 64% of respondents stating that sentimental value played a role in their decision-making process. Additionally, 55% of respondents reported that they would be more likely to repair their vehicle if they could find a reliable repairer or service provider.
The research highlights the importance of carrier repair shops and independent mechanics in providing services that cater to car owners who prefer to repair rather than replace their vehicles. The study suggests that these service providers can capitalize on this trend by offering high-quality repair services that prioritize customer satisfaction and loyalty.
Furthermore, the study found that younger car owners (ages 18-34) are more likely to opt for repair over replacement, with 18.1% of this age group choosing repair. This trend may be attributed to the increasing awareness of the environmental impact of car ownership and the desire to reduce waste and extend the life of their vehicles.
The Aviva research underscores the significance of carrier repair shops and independent mechanics in meeting the growing demand for vehicle repair services. By providing high-quality services and building strong relationships with customers, these service providers can capitalize on the trend of car owners opting for repair over replacement.
In conclusion, the Aviva research highlights the importance of considering the emotional and environmental aspects of car ownership, as well as the significance of providing high-quality repair services that cater to car owners who prefer to repair rather than replace their vehicles. By doing so, carrier repair shops and independent mechanics can remain competitive and build strong relationships with customers in an increasingly environmentally conscious and emotionally driven market.