The Income Tax department has served a notice of demand to New India Assurance, a leading insurance company, for an amount of Rs 124.98 crore. The notice is due to an alleged discrepancy in the company’s tax returns and audits. The demand is reportedly for the period between 2013-14 and 2015-16.

The IT department identified certain irregularities in the company’s transactions and has sought to recover the amount by issuing a notice of demand. The issue is related to a tax assessment, which was conducted to scrutinize the company’s tax returns and accounts.

New India Assurance has been in the business of providing life and general insurance products to its customers. The company has a large customer base and operates in several parts of the country. However, the issuance of the notice of demand by the IT department has raised concerns about the company’s tax compliance and financial health.

The IT department’s action is seen as a tough stance on tax evasions and irregularities. In recent years, the government has taken several steps to curb tax evasion and improve tax compliance. The move is also seen as a bid to increase revenue for the government.

It is worth noting that New India Assurance has not commented on the matter, but sources in the know say that the company is likely to challenge the demand in court. The company may argue that the notice of demand is unfair or that there has been a mistake in the tax assessment.

The development is also important in the context of the insurance sector, which is a significant contributor to the country’s GDP. The sector is also a major employer and provides employment opportunities to thousands of people. The move is seen as a test case for the insurance industry, and if the IT department’s stance is successful, it could pave the way for similar action against other insurance companies.

In conclusion, the IT department’s move to serve a notice of demand to New India Assurance is seen as a significant development in the insurance sector. While the company is likely to challenge the demand, the move is a reminder of the importance of tax compliance and the government’s efforts to increase revenue. The development also highlights the need for companies to maintain accurate financial records and to comply with tax laws and regulations.