Bharti AXA Life, a leading life insurance company, has appointed Prerak Parmar as its new Chief Growth Officer. In this role, Parmar will lead the company’s proprietary distribution channels, which include agency, partner offices, insurance managers, and direct distribution. Additionally, he will jointly lead revenue assurance and pricing.
Parmar brings over 26 years of experience in the FMCG and life insurance sectors, with a proven track record of successfully leading multiple distribution channels and driving revenue growth. He has held both sales and general management roles in his previous positions. With a Master’s degree in Business Administration from the Institute of Management Technology, Ghaziabad, Parmar’s expertise will be instrumental in driving Bharti AXA Life’s growth.
Commenting on Parmar’s appointment, Parag Raja, MD & CEO of Bharti AXA Life, expressed excitement about having Parmar on board. He praised Parmar’s industry expertise and experience in leading multi-channel distribution, as well as his understanding of customer-centric strategies. Raja believes that Parmar’s skills will be critical in expanding the company’s market presence and enhancing the value it delivers to customers.
In his new role, Parmar is focused on expanding the company’s distribution network, strengthening customer engagement, and driving profitability by offering innovative solutions to enhance market reach. With his extensive experience, Parmar is well-positioned to lead Bharti AXA Life’s growth and contribute significantly to the company’s future success.