PNB MetLife India Insurance Company has launched a new campaign, “Aapka aage ka plan kya hai?”, aimed at encouraging individuals to take control of their retirement planning and make the most of their post-retirement years. The campaign, which incorporates various media channels, urges people to reflect on their aspirations and take proactive steps to secure a financially stable retirement.
The campaign’s core product is the Grand Assured Income Plan (GAIN), an insurance solution that provides a guaranteed annuity rate for life, ensuring financial security and peace of mind during retirement. Chief Marketing and Communications Officer, Sourabh Lohtia, emphasizes that the campaign is designed to help customers plan for a fulfilling retirement, free from financial worries.
The campaign’s digital film features a conversation between two friends discussing their retirement goals, which funnily enough, shows that even the friends themselves are unsure of their plans. A friend envisions himself owning an apple orchard, employing locals, and running a homemade jam business with global exports. PNB MetLife brand ambassador, Smriti Mandhana, highlights how customers can achieve such aspirations with the Grand Assured Income Plan, which guarantees a lifetime income and offers five annuity options.
The campaign also includes a 3D immersive experience, accessible through QR codes on print, TV, OTT, and digital ads, which allows users to explore a visually engaging narrative that underscores the importance of financial planning. Overall, the “Aapka aage ka plan kya hai?” campaign is an initiative by PNB MetLife to inspire people to take control of their retirement planning and make the most of their post-retirement years.