ICICI Lombard’s Caring Hands CSR initiative has launched a new campaign to highlight the often-overlooked issue of vision problems affecting millions of schoolchildren in India. The campaign, which is a 100% employee volunteering initiative, aims to raise awareness and encourage solutions to improve children’s sight and future prospects. A powerful story is shared, highlighting the daily struggles of a young student who is unable to see clearly, affecting their academic performance and self-esteem.
According to the World Health Organization, 3.4 million children in India suffer from undiagnosed vision issues. The Caring Hands campaign aims to bring attention to this issue and promote change. The initiative has already made a significant impact, with over 500,000 children tested, 50,000 spectacles provided, and 100% employee volunteering demonstrating corporate India’s commitment to social change.
The campaign is not just about conducting eye tests and providing spectacles, but about bringing to light the invisible struggles of millions of children in India. The initiative incorporates employee volunteering, where ICICI Lombard employees work alongside ophthalmologists to coordinate with schools and ensure children receive prescribed spectacles. The Caring Hands campaign shows that corporate intervention can make a significant difference in addressing critical healthcare challenges faced by India’s young population. As Sheena Kapoor, Head of Marketing, Corporate Communications and CSR at ICICI Lombard, notes, “Caring Hands is not just about eye check-ups; it’s about bringing invisible struggles to light.”