HDFC ERGO General Insurance has launched a new campaign, #GalatRaastePeMatJao, to raise awareness about unsafe driving practices and promote responsible road usage during National Road Safety Week. The campaign aims to reach drivers across India and encourage them to rethink their unsafe actions behind the wheel. The initiative is a response to the rising number of road accidents in the country, with over 4.60 lakh accidents and 4.40 lakh injuries reported in 2022.
The campaign highlights the risks associated with reckless behaviors such as speeding, using mobile phones while driving, and distracted driving. To promote road safety, HDFC ERGO is distributing car danglers with key road safety messages at select networked cashless garages across India. The company’s Director and Chief Business Officer, Parthanil Ghosh, emphasized the importance of road safety, stating that road crash casualties lead to emotional and financial turmoil for families and dent the Indian GDP annually.
The #GalatRaastePeMatJao campaign is part of HDFC ERGO’s long-standing commitment to road safety. The company has launched several campaigns in the past to address various aspects of unsafe driving, including #TakeItEasyonRoads, #DoNotDisturb, and #EyesOnTheRoad. HDFC ERGO has also partnered with NGOs for urban trials and intersection redesigns to transform high-risk areas into zero-fatality zones, impacting over 2.6 lakh lives in FY24. The company’s goal is to raise awareness about the impact of unsafe driving habits and foster a culture of responsible road behavior.