Niva Bupa Health Insurance Company Limited has launched a campaign titled #KaamMeinShaanHai to recognize and celebrate the valuable contributions of its advisors and agents. The campaign, which translates to “This is a Victory in their Work” in Hindi, aims to instill a sense of pride among advisors and acknowledge their selfless acts that go unnoticed in times of medical need. Advisors play a crucial role in guiding customers through the healthcare process, from selecting the right product to explaining benefits and assisting with claims processing. However, they often remain underappreciated and unseen.
The campaign will provide comprehensive learning modules to empower agents to upskill themselves not only on health insurance but also on healthcare, allowing them to become wellness consultants for their customers. The initiative will also create a series of videos showcasing instances of advisors managing customer anxiety and taking care of them during hospitalization. The company plans to shoot 1000 videos based on real-life experiences under the “Stories of Pride” initiative.
The campaign was unveiled in Delhi and Mumbai, with a series of events planned in eight major cities across India, providing advisors with insights, training, and resources to excel in their new roles. Nimish Agarwal, EVP and Chief Marketing Officer at Niva Bupa, emphasized that the campaign is a tribute to the advisors’ indispensable contributions and their dedication, aiming to empower and upskill them to play a more active and informed role as “Health Captains”.
The campaign is built on three pillars – empower, evangelize, and engage – aiming to equip advisors with the tools, knowledge, and recognition they deserve, enabling them to confidently guide customers towards the best healthcare solutions and become trusted healthcare partners. The initiative aims to address the lack of appreciation for advisors, recognizes their hard work, and celebrates their role in protecting families and guiding customers through critical health decisions.