The Life Insurance Corporation of India (LIC), India’s largest insurance company, has launched its Marketing Technology (MarTech) platform, a significant milestone in its digital transformation initiative, Project DIVELIC. This launch marks LIC’s first step towards becoming a global leader in the insurance industry, leveraging cutting-edge technology to revolutionize customer engagement at an unprecedented scale.
The MarTech platform enables hyper-personalized, always-on campaigns, enhancing customer experience and driving business growth. It is a strategic shift that positions LIC as a global leader in digital insurance innovation, shifting its focus from traditional marketing methods to a more seamless and personalized approach.
The launch of MarTech is a significant step forward in LIC’s commitment to innovation, customer centricity, and digital excellence. As Project DIVELIC progresses, LIC will introduce next-generation digital capabilities, ensuring it remains at the forefront of the global insurance landscape.
According to Siddhartha Mohanty, CEO & MD of LIC, this launch marks a new era for the company, redefining customer engagement in the insurance sector. The MarTech platform is more than a technology upgrade; it is a strategic shift that will help LIC connect with policyholders, prospects, and agents in a seamless and personalized manner.
The launch of MarTech is a significant milestone for LIC, paving the way for a more customer-centric approach. As the platform continues to evolve, it will be exciting to see the impact it has on the insurance industry as a whole.