HDFC ERGO, a leading non-life insurance company in India, has launched a new initiative called “GalatRaastePeMatJao” to raise awareness about the risks associated with unsafe driving practices and promote responsible road usage. The campaign aims to educate individuals about the importance of not using mobile phones while driving, not exceeding speed limits, and following road safety guidelines.
According to the World Health Organization, road traffic crashes are a major cause of death and disability worldwide, with India being no exception. In 2022, India saw over 4.6 lakh road accidents, resulting in over 4.4 lakh injuries. To address this issue, HDFC ERGO is encouraging people to take responsibility for their own safety and the safety of others on the roads.
The company has a strong track record of launching road safety campaigns, including “TakeItEasyonRoads” in 2015, “Do Not Disturb” in 2018, and “EyesOnTheRoad” in 2020. These campaigns aim to raise awareness about the importance of avoiding distractions while driving, the dangers of reckless driving, and the need for drivers to be focused on the road.
HDFC ERGO is also distributing car danglers with road safety messages across select cashless garages to encourage vehicle owners to follow safety measures. The company has also collaborated with NGOs for urban trials and intersection redesigns to transform high-fatality stretches into zero-fatality corridors.
Through its various road safety initiatives, HDFC ERGO has benefited over 2.6 lakh lives in FY2024, demonstrating its commitment to promoting road safety in the country. The company’s efforts are aimed at creating a culture of responsible road behavior and reducing the number of road accidents in India.