Aditya Birla Sun Life Insurance, a joint venture between Aditya Birla Group and Sun Pharmaceuticals, has launched its first-ever all-women branch in Mulund, Mumbai. This new branch is specifically designed to cater to the unique needs of women, providing them with a dedicated and exclusive space to address their financial planning and insurance needs.
According to a press statement, the all-women branch is staffed entirely by women advisors, who have undergone comprehensive training to understand the specific needs and concerns of women. The branch is equipped with state-of-the-art technology and personalized services to offer customized solutions to its female clients.
The branch is also equipped with facilities like a play area for kids, a nursery, and a kitchen, making it an ideal destination for young mothers who need to take care of their children while availing insurance services. The branch is open from 9:30 am to 8:00 pm on weekdays and 9:30 am to 5:30 pm on Saturdays, making it convenient for women to visit the branch at a time that suits their schedule.
Speaking on the occasion, Mr. Kulsum Shaikh, Director, Sales and Distribution, Aditya Birla Sun Life Insurance, said, “We are thrilled to launch our first-ever all-women branch in Mulund, Mumbai. This is a significant step towards empowering women to take control of their financial future, and we are committed to providing them with personalized and tailored solutions to address their unique needs and concerns.”
The company is of the view that women are increasingly becoming the primary decision-makers for financial planning, and there is a growing need for more personalized services that cater to their specific requirements. The all-women branch is designed to bridge this gap, providing women with a platform to address their insurance needs, plan their financial future, and secure their families’ well-being.
The launch of the all-women branch is part of the company’s strategy to strengthen its presence in the western region of Mumbai and to cater to the growing demand for insurance services among women. The company has planned to expand this concept to other cities and locations in the future.