Platinum Outdoor, a unit of Madison World, has launched India’s first-ever AI-powered, real-time, interactive digital billboard at Juhu Beach for Aditya Birla Sun Life Insurance. The campaign, part of the brand’s #BoodheHokeKyaBanoge initiative, allows participants to upload selfies to see a glimpse of their future selves. What sets this campaign apart is the real-time display of these AI-generated images on digital billboards, creating a highly personalized and engaging experience for the audience.
This innovative execution has captivated onlookers and set a new benchmark in the digital out-of-home (DOOH) sector, demonstrating the potential of blending AI with outdoor media. This campaign goes beyond displaying content and instead creates dynamic, personalized experiences that evolve with every moment. By incorporating AI-generated, real-time images on digital billboards, Platinum Outdoor is leading the way in outdoor advertising and redefining how brands interact with their audiences in imaginative and memorable ways.
The CEO of Platinum Outdoor, Dipankar Sanyal, expressed his excitement about this development, stating, “We are proud to lead the way in outdoor advertising with this groundbreaking innovation. This first-of-its-kind technology marks a new era in how brands connect with audiences, and we are excited to be at the forefront of this transformation.” This campaign has firmly established Platinum Outdoor as a leader in the DOOH space, and its success has the potential to revolutionize the way brands connect with their audiences.