PNB MetLife India Insurance Company Limited has launched a new campaign, “Aapka Aage Ka Plan Kya Hai?” featuring Royal Challengers Bengaluru (RCB) captain, Smriti Mandhana. The initiative aims to encourage people to take control of their financial futures and plan for a secure retirement. The campaign urges Indians to think about their future and make proactive financial decisions to ensure a pleasant life after retirement. The Grand Assured Income Plan (GAIN) is the campaign’s centerpiece, a retirement plan that provides customers with assured annuity rates for life, ensuring financial security and peace of mind in their older years.
The campaign’s core is a digital film that illustrates the concept, depicting two friends discussing their plans after retirement. The campaign also includes an innovative 3D immersive experience, accessible through a QR code, which emphasizes the importance of financial planning for a secure and rewarding future. Smriti Mandhana, PNB MetLife’s brand ambassador, highlights how the PNB MetLife Grand Assured Income Plan can help customers achieve their retirement goals.
Sourabh Lohtia, Chief Marketing & Communications Officer, PNB MetLife, emphasizes that retirement should be a time of fulfillment, not financial worry. The campaign’s message is clear: “Retirement should be a time of fulfillment and not financial worry. We understand our customers’ aspirations, and ‘Aapka Aage Ka Kya Plan Hai?’ is their call to action. We’re here to help them plan for what’s next, from travel and new experiences to a financially secure retirement.”
The campaign is targeted at individuals to take a proactive approach to financial planning and to prioritize their future. By using the catchy tagline “Aapka Aage Ka Plan Kya Hai?”, PNB MetLife encourages people to think about their long-term goals and take actionable steps to ensure a secure and comfortable life after retirement.