According to the Brand Finance Insurance 100 report for 2025, the Life Insurance Corporation of India (LIC) has been recognized as the world’s third strongest insurance brand, achieving a Brand Strength Index (BSI) score of 87.9 out of 100. This recognition highlights LIC’s robust market presence and the trust it has built with its extensive customer base. The report also notes that the combined brand value of India’s insurance sector, which includes LIC and SBI Life, has grown by 35% year-on-year, with a total brand value of $14.9 billion.
LIC’s brand value has experienced a significant surge, increasing by 36% to $13.3 billion. This impressive growth has propelled the company six places up the global rankings to 12th position among the most valuable insurance brands. The company’s high scores for familiarity and appeal in its home market, as well as its sustained AAA brand strength rating, are key factors in its success.
SBI Life, another Indian insurer, has also shown notable progress. Its brand value has increased by 27% to $1.6 billion, placing it 74th globally. The company’s strong performance can be attributed to its expanded product offerings, including unit-linked plans, term insurance, and annuity products designed to meet evolving customer needs. Overall, the report highlights the growing strength and global presence of India’s insurance sector, with LIC and SBI Life leading the way.