Dabur
The increasingly crowded ₹10 beverage market in India is now dominated by Campa, Smoodh, and Amul Tru.
Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched a new dairy-based fruit drink, “Tru,” at a competitive price point of ₹10 for 150ml. This move is part of the company’s strategy to enter the low-priced beverage market and increase its sales. The company plans to introduce more beverages at this price point, making it a major player in the market.
The ₹10 price point has become a popular category across various consumer goods, as it provides accessibility to the large Indian middle class and lower-middle-class population. Several companies, including Reliance Consumer Products Limited (RCPL), are already present in this space. RCPL relaunched its Campa brand at ₹10 last year, disrupting the low-priced beverage market and forcing established players to re-evaluate their pricing strategies. Dabur India also added the ₹10 price point to its Real fruit drink portfolio a few years ago.
GCMMF’s Tru will compete indirectly with other low-priced beverage brands such as Dabur’s Real, Varun Beverages’ Tropicana, Britannia’s Winkin Cow, and Parle’s Smoodh. However, product availability and sustained advertising will be crucial to success.
High inflation poses a challenge for companies operating in the ₹10 segment, as they need to manage costs to maintain profitability. Companies are forced to lower quantities to sell at the same price, making it a challenging market to navigate.
The Indian beverages market is expected to grow to ₹1.47 trillion by 2030, driven by increasing demand and urbanization. The ₹10 price point is a key factor in this growth, as it provides access to a wider audience and expands the market. As the competition heats up, companies will need to innovate and adapt to stay ahead in the market.
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The Indian hydration market is expected to grow by 12-15% per annum, with a current size of $1.2 billion. To capitalize on this trend, Hindustan Unilever (HUL) and Reliance Consumer have launched two new products: Liquid IV, an electrolyte drink in powder format targeting the affluent at Rs 360 for three sticks, and Spinner, a sports drink priced at Rs 10 a bottle, targeting the masses.
While HUL’s Liquid IV aims to bridge the gap between hydration and overall wellness for the affluent, Reliance Consumer’s Spinner seeks to democratize the sports drink category by making it more accessible to a wider audience. Both products cater to different consumer segments, with HUL targeting the affluent and Reliance targeting the masses.
The Indian hydration market is complex, with various players, including PepsiCo, Coca-Cola, Dabur, and Tata Consumer, along with healthcare majors like Cipla and Himalaya Wellness, operating in the space. The Food Safety and Standards Authority of India has also brought energy drinks under stricter scrutiny, and the broader hydration category has faced criticism from social media influencers, doctors, and health experts over product claims.
HUL’s ED, Beauty & Wellbeing, Harman Dhillon, believes that products like Liquid IV stand out due to their focus on healthier hydration options and the shift away from caffeine-laden energy drinks. Reliance Consumer’s COO, Ketan Mody, argues that Spinner is designed to be a affordable and effective hydration solution for everyone.
Both companies are employing different strategies to reach their target markets. HUL will have a digital-first approach for Liquid IV, focusing on metros and Tier 1 cities, while Reliance Consumer will sell Spinner through both online and offline channels, partnering with IPL teams to increase brand visibility. Ultimately, the two companies are positioning themselves to capitalize on the growing Indian hydration market, which is expected to continue growing at a rapid pace.
FMCG giants like HUL, ITC, and Dabur are making a significant investment in advertising for the Maha Kumbh festival.
The confluence of faith and devotion, Maha Kumbh, has completed one month, attracting millions of devotees to Prayagraj, Uttar Pradesh. While the event is a significant spiritual gathering, it has also become a lucrative opportunity for brands to advertise and market their products. Many fast-moving consumer goods (FMCG) companies, such as Hindustan Unilever (HUL), Britannia Industries, Amul, Dabur, and ITC, have taken advantage of the event to showcase their brands.
According to Vritti Mindwave Media, the official advertising licensee, FMCG companies have been investing in various branding, marketing, and CSR activities. HUL, for instance, has participated in various activations, including distributing bags with two compartments to women bathing at the Ganga river and running anamorphic advertisements on vans and billboards. Dabur has introduced Pass Pass, Pulse, and Catch-branded boats, bags, and kalashes for pilgrims.
The cost of brand activation at Maha Kumbh varies, with costs ranging from Rs 5-10 lakh for CSR activities and Rs 3-5 lakh for producing an anamorphic video. FMCG giants have also used high-profile LED displays at Prayagraj railway station to reach pilgrims, with brands paying upwards of Rs 1.5-2 lakh for a single spot.
Brands have also adopted creative measures to engage with pilgrims, such as ITC’s distribution of 1 lakh Mangaldeep jalbattis and Adani Fortune Foods’ introduction of “Ahar Kumbh” to bring the flavors of home-cooked food to pilgrims. Reckitt-owned Dettol has trained 15,000 sanitation workers and made soaps accessible to them at the Kumbh.
The Confederation of All Indian Traders estimates that Maha Kumbh will generate Rs 2 lakh crore in business over 45 days, with the food and beverages sector and religious offerings contributing Rs 20,000 crore each. With its massive scale and reach, Maha Kumbh has become an attractive platform for brands to connect with a large number of people and promote their products.
Dabur Chyawanprash Conducts CSR Initiative at RF Naik School to Foster Immunity Building Among Young Minds
Dabur Chyawanprash, a leading brand in the Indian FMCG industry, recently hosted a corporate social responsibility (CSR) event at R.F Naik School in Koparkhairane, targeting over 250 students to promote strong immunity among them. The event aimed to educate children on the importance of having a robust immune system to fight against changing weather conditions, common bacteria, and viruses.
The workshop, conducted on a Wednesday, focused on the significance of maintaining good hygiene, eating wholesome meals, and how these habits can help build strong immunity. Dr. Parmeshwar Arora, an MD in Ayurveda, emphasized the role of strong immunity, especially during changing weather cycles, to combat illnesses such as cough, cold, and flu. He noted that strengthening immunity can effectively prevent respiratory issues and low immunity.
Amit Garg, Head of Marketing, Health Supplements, Dabur India Ltd., stated that the brand has been committed to helping Indians build strong immunity for over 100 years. The initiative aims to provide Chyawanprash to underprivileged children and emphasize the importance of immunity. The event, in collaboration with leading doctors, will conduct immunity awareness sessions across the country, targeting underprivileged children.
The session was attended by school officials, including the principal, teachers, and staff from Dabur, who taught students about basic hygiene, nutritious diet, and other ways to boost immunity. Each student was provided with a bottle of Chyawanprash as part of the CSR initiative. The event’s highlight was a Q&A session where students were probed on their understanding of strong immunity and how to achieve it, with students from standards 7 to 9 in attendance.
Through this endeavor, Dabur Chyawanprash aims to make a positive impact on the health and well-being of underprivileged children, promoting a culture of good health and wellness in the community.
Dabur Readjusts Its Strategic Growth Strategy Amidst Challenging FMCG Market Conditions
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Dabur, a major fast-moving consumer goods (FMCG) company, has announced a change to its strategic planning cycle. Historically, Dabur planned its strategies four years in advance, but with the current challenging market conditions, the company is now reducing its cycle period to three years to become more agile. This adjustment is intended to help Dabur adapt more quickly to shifting market dynamics and geopolitical volatility.
To support this effort, McKinsey & Company has been brought on board to refine Dabur’s strategies for the next three years. The goal is to ensure a sharper focus on emerging opportunities and to identify ways to seize these opportunities more effectively. The seventh iteration of Dabur’s vision exercise has already begun and will conclude by the end of the current fiscal year.
This exercise involves a thorough review of the company’s categories and business strategies, including those for products such as Chyawanprash and beverages. The feedback from this process will also play a critical role in informing the company’s budgeting process for the following year. Strategic debates will be used to challenge current business operations and refine them in response to new insights and learnings.
Dabur’s decision to revisit its strategic vision cycle is driven by the rapidly changing landscape in the FMCG industry, including shifting consumer preferences, intensifying competition, and increasing market fragmentation. By re-evaluating its strategies more frequently, the company aims to stay ahead of the curve, capitalize on emerging trends, and maintain its competitiveness in the marketplace.
Dabur Launches Comprehensive Oral Care Program in South India with Free Dental Camps for Underprivileged Communities
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Dabur, a leading Ayurvedic oral care brand, has launched a major initiative to improve dental health in South India. The company has partnered with the Indian Dental Association (IDA) to set up free dental camps across the region. The initiative was announced at the 75th Indian Dental Conference 2025, themed “Transforming Dentistry: Innovate, Collaborate, Excel”.
South India is a crucial market for Dabur, with its Red Paste being the number one oral care brand in Tamil Nadu and Andhra Pradesh. To expand its footprint in the region, Dabur has set up an interactive experience zone at the conference, showcasing how Ayurveda and modern clinical science can work together for better oral health.
Dabur has also partnered with IDA to support free dental camps and plans to adopt a village to provide dental care and counseling. The company is working on a structured blueprint with IDA to enable affiliated dentists and organizations to set up these camps, ensuring wider access to oral healthcare.
Binit Kumar, AGM, Marketing, Dabur India Ltd, emphasized the company’s vision for expanding its oral care business in South India. He highlighted Dabur’s commitment to clinically proven Ayurveda in oral care and its plans to strengthen its partnership with the dental community.
Dabur’s presence in South India is set to strengthen further with the signing of an MoU with the Tamil Nadu government to establish a state-of-the-art manufacturing unit. The facility will cater to the growing demand for Dabur’s products and enhance its ability to drive future innovations and community-driven initiatives.
The company is also focused on innovation, introducing new products such as Dabur Herbal Toothpaste for Kids with No Nasties. Looking ahead, Dabur plans to expand its offerings in the growing sensitive toothpaste segment, catering to evolving consumer needs. Through its strategic investments, innovative products, and community-driven initiatives, Dabur continues to reinforce its commitment to holistic oral health and well-being across South India.
A surge in rural demand and rising prices drive growth in India’s consumer goods sector, according to NielsenIQ – February 6, 2025.
According to a recent report by market researcher NielsenIQ, the consumer goods sector in India experienced a 10.6% sales growth in the December quarter, driven by strong demand in rural areas and higher prices of staples such as edible oil and wheat flour. The rural areas, which account for over a third of consumer goods sales, have been a bright spot for the industry, with sales volume jumping 9.9% in the December quarter, outpacing the 5.1% increase in urban centers. This is the fourth consecutive quarter that rural areas have outperformed urban locations, driven by income support schemes and slowing salary increases in cities.
Large consumer goods makers, such as Dabur India and Hindustan Unilever, reported a higher December-quarter profit due to recovering rural demand. However, smaller rivals are also gaining ground, with their sales increasing twice as fast as larger companies during the festive quarter. To counter rising commodity prices, consumer goods makers have been raising product prices, leading to a 3.3% increase in overall prices during the quarter. Additionally, Indians are preferring smaller product packs, a trend noted by Hindustan Unilever.
The report highlights the resilience of rural areas in the face of an inflation-led spending slowdown in cities, with recovery in rural demand driven by a combination of factors, including government income support schemes and a relatively robust agricultural sector. However, consumer goods makers are also facing stiff competition from smaller rivals, who are adapting to changing market conditions by offering more competitive prices and smaller product packs.
Dabur’s NewU partners with Kindlife to bring Korean beauty to offline markets.
Kindlife, a popular global beauty platform, is expanding its offline presence in India through a strategic partnership with NewU stores, a subsidiary of Dabur India Ltd. This collaboration marks a significant milestone in kindlife’s mission to make self-care an essential part of everyday life for India’s growing beauty-conscious audience. By partnering with NewU, kindlife aims to bring its curated selection of Korean and Japanese beauty brands to a broader audience, extending its reach beyond digital channels.
NewU, a one-stop destination for beauty and personal care, offers a wide range of products from global brands. The company is known for its focus on creating delightful shopping experiences through exclusive deals and personalized services. kindlife’s vision to transform India’s beauty experience aligns with NewU’s ethos of serving diverse customer needs.
The partnership will bring the best of Korean brands such as COSRX, Iunik, and Secret Key to NewU’s customers. kindlife will tap into NewU’s strong retail footprint to provide offline customers access to its curated global products. Manish Asthana, COO of NewU, expressed excitement about the partnership, stating that it will bring the latest in beauty and skincare to customers.
This offline expansion underscores kindlife’s dedication to creating a holistic beauty ecosystem that blends global expertise with local accessibility. The collaboration promises to elevate the beauty shopping experience for consumers across India. With kindlife’s innovative approach to curation and NewU’s established reputation as a beauty hub, the partnership is expected to revolutionize the beauty industry in India.
Taps Dabur’s NewU for nationwide roll-out, poised to launch hundreds of exclusive boutiques and flagship stores.
kindlife, a global beauty platform, is expanding its reach by partnering with NewU stores, which is operated by H&B Stores Limited, a subsidiary of Dabur India Ltd. This collaboration will allow kindlife to showcase its curated selection of Korean and Japanese beauty brands in offline retail stores across India. Initially, the brands will be available in 20 NewU stores, with a focus on tier I and metro cities.
kindlife has a strong online presence, with 800 brands listed on its website, including 100 international brands, 25 of which are Korean and 3 are Japanese. The company plans to launch two more Japanese brands and work with European, UK, and US brands in the future. Currently, 40% of the company’s orders come from tier I and metro cities, with the remaining 60% from tier II and beyond. The average order value is around Rs 2,500.
The company is planning to launch its own offline stores in Delhi and Hyderabad, with a flagship store spanning 2,500 sq.ft and smaller format stores ranging from 600-1,000 sq.ft. The company aims to open 5-6 stores by the end of this calendar year.
kindlife is also planning to launch a private label brand, which will be manufactured in Korea and feature a celebrity endorsement. The company has raised a total of $12 million in funding over three rounds and is planning to raise Series B in the next quarter.
In terms of profitability, kindlife is not yet profitable, but the company expects to break even by the end of this calendar year. The company’s revenue closed at Rs 20 crore last fiscal and is currently running at an annual recurring revenue (ARR) of Rs 40 crore. With this partnership, kindlife is positioning itself for further growth and expansion in the Indian market.
Steel major Jindal, consumer goods behemoth Dabur, defence equipment maker BEL, and engineering conglomerate L&T are on the radar of brokerages.
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Several Indian companies, including Jindal Steel And Power Ltd, Indegene Ltd, Dabur India Ltd, Shree Cement Ltd, Bharat Electronics Ltd, PB Fintech Ltd, and Larsen & Toubro Ltd, are anticipated to be under the spotlight on Friday as their third-quarter earnings are set to be reported. The earnings expectations are closely watched by brokerages, which are likely to have reiterations or downgrades based on the company’s performance.
As for the broader market, Jefferies, a leading brokerage firm, believes that the Nifty (S&P 500 of India) will reach its low point before February 7, provided there are no surprise taxes in the upcoming budget and the Reserve Bank of India (RBI) adopts a pro-growth stance.
NDTV Profit has gathered insights from various analysts on the expected performance of these companies and sectors. The key takeaways are:
* Jindal Steel And Power Ltd: Brokerages expect a strong quarterly performance, driven by better-than-expected operating margins and steady coal sales.
* Indegene Ltd: Analysts anticipate a modest growth in revenue and profitability, thanks to its clinical research contracts and steady pharmaceutical sales.
* Dabur India Ltd: The food and beverages major is expected to report a decent quarter, with sales driven by its popular consumer brands and stringent cost control measures.
* Shree Cement Ltd: With the cement industry facing headwinds, brokerages predict a mixed bag of performance, with some expecting a moderate beat and others predicting a disappointing show.
* Bharat Electronics Ltd: The defense and technology company is likely to report a soft quarter, as its sales are expected to be subdued, leading to a booked earnings decline.
* PB Fintech Ltd: As a leading fintech company, analysts anticipate a good quarter, driven by strong growth in bookings and billings, with revenues expected to rise by 20-30%.
* Larsen & Toubro Ltd: The engineering and construction major is expected to have a stable quarter, with a modest beat, driven by steady performances in its industries and a softening costs.
Keep a close eye on these companies and sectors as the Q3 earnings reports are released, as well as for updates on the macroeconomic stance, to gauge the trajectory of the Indian markets.
Dabur’s focus on quick sales recovery prompts urgent revision of its business strategy, accelerating timeline by several months.Let me know if you’d like me to make any changes!
Dabur India Ltd, a consumer goods maker, has decided to reduce its cycle of strategic reviews from four years to three years due to short-term volatility in the sector and uncertain macroeconomic indicators. The company’s CEO, Mohit Malhotra, cited the need for “validation of our strategies through external consultants” in this changing environment. To achieve this, Dabur has engaged consulting firm McKinsey & Co to refine and align its strategies for the next three years.
The company’s strategic vision cycle will focus on brands such as Dabur Chyawanprash and its beverages portfolio. Dabur has also made changes to its beverages portfolio in response to growing competition from cola brands in the market. The company’s juices and nectars category was impacted in the third quarter due to reduced festive season demand and price-driven competition.
Dabur reported a 1.85% jump in its December quarter profit, with consolidated revenue growing 3.1%. The company reported 1.5% growth in India FMCG volumes, with the home and personal care business growing 5.7% year-on-year. However, the healthcare business was down 1.3% in the same period.
The company expects sequential improvement in demand over the next few months due to increased infrastructure investments, good harvest, and government initiatives to spur growth in the upcoming budget. Dabur also plans to take price increases in its oral care and juices portfolio to offset “inflationary pressures” and “volatility in raw material prices”. The company has also announced plans to improve demand by offering more value to consumers, reducing prices, and increasing distribution margins.
Indian giant Dabur sues Ayurveda rival Patanjali over Contesting Ad for popular jamun-based cough preparation Chyawanprash.
The Ayurvedic giants, Dabur India and Patanjali Ayurveda, are engaged in a legal battle over an advertisement for chyawanprash. Dabur claims Patanjali’s ad spreads misleading information, damaging its reputation and eroding consumer trust. Patanjali, on the other hand, argues that its ad is a standard advertising tactic, promoting its own product without targeting competitors.
The ad at the center of the controversy claims that Patanjali’s chyawanprash contains 51 herbs, while Dabur’s version has only 40, and suggests that Dabur’s product contains mercury. Dabur is seeking an injunction to stop Patanjali from airing the ad, while Patanjali maintains that the ad is fair and in line with Indian advertising regulations.
The case raises important questions about what constitutes fair play in advertising and what crosses the line into brand tarnishing. The Delhi High Court has reviewed the ad, but a decision has yet to be made.
This dispute highlights the stark contrast between Dabur’s traditional approach, relying on trust and legacy, and Patanjali’s aggressive marketing strategy, focusing on bold claims and “swadeshi” appeal. The outcome of the case could set a precedent for the Indian advertising industry, influencing how companies promote their products and manage their brands.
Ultimately, the key takeaway is that while competitive advertising might be allowed, exaggerating facts can have serious consequences, damaging brand reputation and consumer trust. The court’s decision has the potential to impact the entire FMCG industry, forcing companies to reevaluate their advertising tactics and ensure that they prioritize transparency and honesty.
Yoga giant Patanjali appears before Delhi’s High Court to defend its traditional medicine product Chyavanprash from claims of trademark infringement by rival Dabur
Patanjali Ayurveda, an Indian multinational conglomerate led by Ramdev Baba, has denied allegations of disparaging Dabur India’s products in a recent advertisement. In response to Dabur’s fresh injunction application, Patanjali argued that the ad is a mere “puffery” claiming that its product, Patanjali Chyavanprash, is the best in the market, without making any reference to Dabur.
Senior Advocate Rajiv Nayar, appearing for Patanjali, submitted that the ad does not compare the qualities of the two products and only claims that Patanjali’s product is better than others. He relied on the judgment of the Delhi High Court in Havells India Ltd. v. Amritanshu Khaitan & Ors, which discussed the aspects of disparaging advertisements.
Dabur has claimed that Patanjali’s advertisement specifically refers to Dabur’s product as “ordinary” and claims that it uses more than 51 herbs, whereas only 47 herbs have been used. Additionally, Dabur alleged that Patanjali uses mercury in the product, which is not fit for consumption by children.
Patanjali argued that its ad is based on information available in the public domain and does not reference Dabur. The company also claimed that the details of the herbs used are mentioned on the packaging, not in the advertisement.
The court heard the matter and was shown the ad clipping in open court. Patanjali’s counsel argued that the ad is not comparing the products and is only commending its own product. The counsel also relied on the judgment in Havells India Ltd., which stated that comparative advertising is permissible as long as the competitor’s mark is honest.
The court will continue to hear the arguments on Monday, January 27.
Dabur files a legal complaint against Patanjali over their Chyawanprash advertising campaign.
Dabur, a leading fast-moving consumer goods (FMCG) company, has approached the Delhi High Court, alleging that Patanjali Ayurved has been running advertisements that disparage its Chyawanprash products. Dabur claims that the ads harm its reputation and mislead consumers, and is seeking an immediate injunction to restrain Patanjali from continuing with the ads. The matter has been listed for hearing in the last week of January, with Justice Mini Pushkarna issuing a notice to Patanjali.
The dispute centers around an advertisement featuring Patanjali founder Swami Ramdev, who questions the authenticity of other Chyawanprash brands, implying that only Patanjali’s product is genuine. Dabur claims that this statement is false and misleading, as it implies that other brands, including Dabur’s, are “ordinary” and inauthentic.
Dabur is seeking court action to address what it perceives as a serious threat to its reputation and the rights of its customers. The company argues that such advertising constitutes unfair competition and misleading advertising, and that it has the potential to erode trust in its products and damage its brand reputation. In response, Justice Pushkarna has issued a notice to Patanjali and scheduled the matter for hearing in the last week of January.
Dabur receives European Certification approval for a new manufacturing plant in Tamil Nadu, India
Dabur India Ltd has secured environmental clearance to set up a cutting-edge manufacturing plant in Villupuram district, Tamil Nadu, with an estimated investment of 400 INR-Crore. The facility will produce a range of products including honey, toothpaste, oils, and more, aiming to cater to southern markets. The company has committed to regional growth by signing an MoU with the Tamil Nadu Government in August 2024.
The initial phase of the project involves an investment of 135 INR-Crore, which is expected to increase to 400 INR-Crore over the next five years. Dabur plans to start operations within one year and create direct employment for around 250 individuals, as well as unlocking thousands of indirect job opportunities.
The manufacturing plant is expected to be a state-of-the-art facility that will contribute to the regional growth of Tamil Nadu. The company’s commitment to growth in the region is reflected in its plan to increase its investment in the plant over the next five years.
Madurai, Tiruchy to get Tidel parks, while Tindivanam will host a Dabur unit.
The Tamil Nadu State Environment Impact Assessment Authority (SEIAA) has granted environmental clearance for the construction of two new Tidel parks in Madurai and Tiruchirapalli, marking the next step in the State government’s ambitious plan to develop IT infrastructure in the region. The Tidel Park in Tiruchirapalli will be built on a 14.16-acre plot, with a built-up area of 5.58 lakh square feet and is expected to provide employment to around 5,000 people. Meanwhile, the Tidel Park in Madurai will be built on a 9.97-acre plot, with a built-up area of 5.67 lakh square feet and is expected to provide employment opportunities to around 5,500 people.
Additionally, the SEIAA has also granted environmental clearance to Dabur India for setting up a new consumer goods manufacturing facility in Sipcot Tindivanam, Villupuram district. The facility, expected to be built on 1.36 lakh square feet, will be Dabur’s first such unit in South India and will have the capacity to manufacture a range of products, including honey, Odonil, Red, and rose water. The plant is expected to generate employment for around 250 people and create thousands of indirect job opportunities.
The environmental clearance for both projects is contingent upon the respective companies’ adherence to various environmental and social conditions stipulated by the SEIAA, and SEIAA will closely monitor their compliance to ensure that the projects operate in an environmentally sustainable manner. The development of these projects is likely to boost the local economy and create new opportunities for job seekers in the region.
Hyped brands making splashes at Maha Kumbh 2025
The Maha Kumbh Mela, a massive spiritual gathering in Prayagraj, India, attracts millions of pilgrims and tourists. Brands are leveraging this opportunity to increase their visibility and engage with a diverse audience. During the event, which runs until February 26, 2025, a range of innovative marketing strategies are being employed, blending traditional techniques with modern solutions.
Reliance Consumer Products has partnered with the Mela, offering essential refreshments, direction signs, and rest areas along pilgrimage routes and at the event grounds. Other brands, like Dabur, are showcasing their products and services through targeted activations and innovative experiences. IT C’s Mangaldeep, for instance, is enhancing spiritual experiences through virtual reality and localized cultural initiatives. Coca-Cola, PepsiCo, and PhonePe are providing refreshed beverages, phone charging points, and travel insurance, respectively. Kuku FM has launched the Bhakti App, which offers spiritual entertainment content.
Moreover, various other brands are working together to amplify their impact during the Maha Kumbh Mela 2025. Bank of Baroda is promoting digital payment adoption and improving banking accessibility, Park+ has implemented a smart parking management system, and IIFL Foundation and Bharat Scouts and Guides are providing emergency medical services. VI has partnered with Shemaroo to offer live-streaming of the event.
The Sri Mandir App offers a virtual experience of the Mela, enabling devotees worldwide to participate in rituals and offerings. Dettol Banega Swasth India is emphasizing hygiene and sanitation efforts, with soaps distribution and training sessions for sanitation workers. News agencies like News18, Zee Media, and India TV have launched dedicated YouTube channels to showcase the event worldwide.
In this unique marketing campaign, brands have come together to create a multi-faceted experience that cater to the vast audience attending the Maha Kumbh Mela 2025. While traditional marketing and innovative strategies, such as Augmented Reality (AR) experiences, virtual assistance, and insurance plans, this event will ultimately be a chance for brands to make a significant impact on this massive cultural celebration.