The Calcutta High Court has refused to grant interim relief or stay the operation of a prohibition order issued by the Food Safety and Standards Authority of India (FSSAI) against a specific batch of “Dabur Honey”. The batch in question was manufactured on February 13, 2024, and had a “Use By” date of August 12, 2025.

Dabur India Limited, the manufacturer of the honey, had challenged the prohibition order in a writ petition, arguing that it breached the principles of natural justice and relaying on a judgment of the Jammu and Kashmir High Court. However, the court refused to grant interim relief, citing the public health implications of not taking action against the batch, which was found to be potentially unsafe for consumption.

FSSAI argued that Dabur India had not submitted the requisite documents and testing fees as part of its statutory appeal against the prohibition order, and that the recall order was issued after a risk assessment was conducted. Dabur India disputed this, producing documents annexed to the writ petition, which they claimed showed that the appeal had been filed.

The court noted that nearly six months had passed since the prohibition order was issued, and granting a stay at this stage would not serve any purpose. It also distinguished the facts of the present case from those in the Jammu and Kashmir High Court’s ruling, observing that the earlier case involved a complete halt of business operations, whereas the present prohibition was limited to a batch of honey.

The court highlighted the public health implications, stating that granting a stay would permit the petitioner to put on sale the prohibited batch without assessing the damage that might be caused to the public at large upon consumption of the prohibited batch. It refused to grant stay, directing FSSAI to file an affidavit detailing the communication regarding the appeal’s non-admission and service of the recall order, and granting liberty to Dabur India to revive its prayer for interim relief after the filing of the affidavit.

Dabur India, a leading FMCG company in India, has been accused of misleading consumers by food activist Nalini Unagar over its popular Ayurvedic health supplement, Dabur Chyawanprash. Unagar pointed out that the product contains 59.5 grams of sugar per serving, listed as “Sharkara” on the label, which could easily be mistaken for an Ayurvedic herb rather than plain sugar. According to Food Safety and Standards Authority of India (FSSAI) regulations, ingredients must be listed in descending order of weight or volume, with the ingredient with the highest quantity appearing first.

However, in the case of Dabur Chyawanprash, sugar is listed in the middle of the ingredient list, potentially obscuring its high quantity from consumers who may not recognize “Sharkara” as sugar. This is not the first time Dabur has faced scrutiny over its Chyawanprash product, having been directed by the Advertising Standards Council of India (ASCI) to modify or withdraw an advertisement claiming the product provided protection against Covid-19.

Ayurvedic products like Chyawanprash are regulated under the Drugs and Cosmetics Act, 1940, in India, overseen by the Central Drugs Standard Control Organisation (CDSCO). However, a survey by the Pune Municipal Corporation (PMC) revealed that many Ayurvedic drug labels in India fail to comply with labeling requirements, including listing cautions in multiple languages or providing clear ingredient information.

The use of Sanskrit terms like “Sharkara” for sugar, as seen in Dabur’s labeling, further complicates transparency for consumers unfamiliar with the language. The controversy threatens to tarnish the brand’s reputation as a trusted health product, given its significant popularity, particularly during the Covid-19 pandemic.

A controversy has erupted between Dabur and Colgate over claims made by Dabur about fluoride-based toothpaste. Dabur has advertised that fluoride can lower children’s IQ, weaken bones, and cause dental health problems, but the Delhi High Court has ordered Dabur to provide scientific evidence to support these claims. Colgate, the manufacturer of fluoride-based toothpastes, has accused Dabur of misleading advertising and launching a veiled attack on its brand.

Colgate argues that fluoride is a proven method for preventing tooth decay, approved by global health authorities, and that Dabur’s campaign undermines an entire product category instead of making direct, comparative claims. The court has given both companies two weeks to submit their responses, with the next hearing scheduled for May 27.

It’s worth noting that Dabur has made similar claims about fluoride in the past, and the court has previously instructed the company to modify its advertisements. Dabur altered the visuals, but Colgate is now challenging the company’s ongoing claims about the safety of fluoride-based toothpastes.

The controversy highlights the importance of scientific evidence in consumer advertising. Dabur’s claims about the dangers of fluoride are based on incomplete or outdated studies, and may be misleading consumers. Colgate’s fluoride-based toothpastes, on the other hand, have undergone rigorous scientific testing and are widely accepted as a safe and effective way to prevent tooth decay. The court’s decision to demand scientific evidence from Dabur is a welcome step in promoting transparency and accuracy in consumer advertising.

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Sriram Padmanabhan has been appointed as the new Head of the Health Care Business at Dabur, a leading Indian consumer goods company. The appointment was announced by Exchange4Media, a leading media and marketing intelligence company in India.

As the new Head of Health Care Business, Padmanabhan will be responsible for leading Dabur’s efforts in the health and wellness sector, which is one of the company’s key focus areas. He will oversee the company’s health care business, including its products and services, and work towards driving growth and innovation in the sector.

Padmanabhan brings a wealth of experience to the role, having spent over 20 years in the healthcare industry, with a focus on marketing, sales, and business development. Prior to joining Dabur, he held leadership roles at various companies, including Procter & Gamble and Abbott Nutrition.

At Dabur, Padmanabhan will be responsible for driving the company’s health care business, which includes a range of products such as Dabur Chyawanprash, Dabur Honey, and Dabur Giloy, among others. The company is a leading player in the Indian FMCG (fast-moving consumer goods) sector, with a portfolio of over 200 products.

The appointment of Padmanabhan comes at a time when Dabur is expanding its presence in the health and wellness sector, with a focus on driving innovation and growth through the development of new products and services. The company is also investing heavily in digital marketing and e-commerce to reach a wider audience and enhance customer experience.

With Padmanabhan at the helm, Dabur is poised to drive further growth and innovation in the health care business, leveraging its strong brand equity and market presence to capitalize on the growing demand for healthcare products and services in India.

Dabur India, a leading FMCG (Fast-Moving Consumer Goods) company in India, has announced plans to invest Rs 550 crores in Madhya Pradesh to expand its production capacity. The company has signed a memorandum of understanding (MoU) with the state government to set up a new manufacturing facility in the region.

According to the MoU, Dabur India will establish a new facility in the Indore district of Madhya Pradesh, which is expected to create over 1,200 jobs in the region. The facility will be used to manufacture a range of products, including food, beverage, and household care items.

The investment is part of Dabur India’s overall strategy to increase its production capacity and meet growing demand for its products. The company has been expanding its operations across India, and this new facility in Madhya Pradesh is expected to be one of the largest manufacturing units in the region.

The state government has been actively promoting investments in the region, and the signing of the MoU is seen as a major boost to the state’s economy. The investment is expected to generate significant employment opportunities in the region, and also contribute to the state’s GDP.

Dabur India is one of India’s most well-known and respected FMCG companies, with a diverse portfolio of brands including Dabur Honey, Vatika, and Hommade. The company has been in operation for over 135 years and has a strong presence in India and globally.

The investment in Madhya Pradesh is expected to be completed in the next three years, and the facility is expected to be fully operational by that time. The facility will be equipped with state-of-the-art infrastructure and technology, and will have a total production capacity of over 5,000 metric tons per month.

Overall, the investment by Dabur India in Madhya Pradesh is a significant development for the state’s economy, and is expected to bring in major benefits for the state and its residents.

Reconstituted fruit juice is made by collecting juice from fresh fruits, concentrating it to remove excess water, and then adding water back in before packaging. This process makes transportation and storage more efficient while extending the juice’s shelf life. However, reconstituted juices may lack the fresh taste and nutrient content of 100% fresh juices.

The Food Safety and Standards Authority of India (FSSAI) has directed food businesses to label reconstituted fruit juices as “juice-based drinks” instead of “100% fruit juice.” In response, Dabur, a leading manufacturer of fruit beverages under the Real brand, has criticized the FSSAI’s directive, arguing that it is legally unsound and based on a misunderstanding of existing regulations.

According to Dabur, the FSSAI’s directive contravenes the FSS (Food Products Standards And Food Additives) Regulations, 2011, and the FSS Claims Regulations, 2018. The company believes that the labeling of reconstituted juices should be guided by the definitions and requirements outlined in these regulations, which mention the use of approved additives and preservatives in fruit juices.

Dabur’s disagreement with the FSSAI’s directive is also rooted in its own experiences and data. The company claims that its reconstituted juices, such as Real Fruit Juices, meet the quality and safety standards laid down by the regulations and are already approved by the FSSAI. By labeling these products as “juice-based drinks,” Dabur believes that it is providing consumers with accurate information about the contents of their beverages, which aligns with the company’s testing and quality control standards.

Overall, the debate between Dabur and the FSSAI highlights the complexity of food labeling regulations and the potential for misinterpretation. As consumers, it is essential to be aware of the labeling details and ingredients to make informed decisions about what we eat and drink.

Lighthouse PropTech, a proptech startup, has secured $2.5 million in funding led by Turbostart, a global early-stage venture capital firm and accelerator, with a $1 million investment. The Dabur Family Office and other HNI family offices also participated in the round, valuing the company at $13.5 million. The funds will be used to expand the company’s technology-driven platform for luxury real estate transactions in India.

Lighthouse PropTech is building a digital platform to transform luxury real estate transactions for high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs) by providing a seamless, AI-powered investment experience. The Indian luxury real estate market is experiencing rapid growth, with the segment expected to reach $100 billion by 2030, growing at a CAGR of 21.81%. The proptech industry is also booming, with over $1.5 billion in funding and growth rates of 15-20% annually.

Turbostart’s investment in Lighthouse PropTech highlights the company’s potential to succeed in the rapidly expanding proptech sector. The partnership will enable Lighthouse PropTech to leverage Turbostart’s expertise, connections, and technology enablement to accelerate its mission to redefine how HNIs and UHNIs buy, sell, and manage real estate.

Sumesh Mishra, Founder of Lighthouse PropTech, believes that the partnership with Turbostart will accelerate the company’s vision to create a seamless, tech-powered portfolio management experience for luxury real estate. With the growing demand for innovative solutions in the luxury real estate market, Lighthouse PropTech is well-positioned to capitalize on the opportunity and redefine the industry.

Dabur Red Paste, an Ayurvedic toothpaste brand, has launched a campaign called “Switch to Fluoride Free” on World Oral Health Day. The month-long campaign aims to raise awareness about the risks associated with fluoride in toothpaste, particularly in regions with high fluoride levels in drinking water. Dabur has a long history of producing fluoride-free toothpastes, using natural ingredients like Pudina, Lavang, Shunthi, Tomar, and Karpura to promote healthy oral care.

The campaign highlights the myths surrounding fluoride, which has been added to toothpaste as a cavity-fighting ingredient. However, recent studies have raised concerns about its impact on children’s health, including skeletal fluorosis, thyroid dysfunction, and cognitive decline. Even with thorough rinsing, fluoride can accumulate in the body, potentially leading to health problems in the bones, liver, kidneys, and mental health.

Dabur Red Paste has a range of fluoride-free toothpastes, including one specifically designed for children, which is safe for their developing teeth and overall health. The company’s products aim to provide effective oral hygiene without the risks associated with fluoride.

The goal of the campaign is to educate consumers about the importance of making informed choices when it comes to oral care. Mr. Abhishek Jugran, Executive Vice President of Dabur India, stated, “Our campaign aims to drive awareness towards a crucial issue that is often ignored. We want consumers to make informed choices that will lead to a healthy population.”

The brand has chosen Dabur Red Paste as a natural alternative to traditional fluoride-based toothpastes, which often come with a warning label. The product contains 13 natural ingredients, including the ones mentioned above, which work to keep teeth strong, prevent cavities, and freshen breath without the potential risks associated with fluoride.

The ETBrandEquity Media and Entertainment Awards 2025 took place, recognizing the best in the industry. Many notable winners emerged, including Aditya Birla Management Corporation and Dabur. DentsuX and Mindshare stood out as the “Agency of the Year”. TVS Motor and Happy Making Films won in the “Use of Television by Automotive Brand” category for their campaign “TVS Sport- Mileage Ka Baap”, while Yes Bank and Carat took home the industry award in the “Use of Television by BFSI Brand” for “#MilkarJitayenge- Olympics 2024”. Arvind Menswear & Togglehead won the campaign award in the “Use of Technology” category for their “Prince Campaign – Own Your Legacy”.

In the “Campaign Targeting Millennials on TV” category, Mahindra and Mahindra and FCB Interface won for their “Mahindra XUV700 AX5 Select” campaign. IGP got an award for their “#AmazingGiftsSamayPar” campaign in the “Festive Marketing Campaign on Online Streaming Platforms” category. Dabur and DentsuX also won for their “Dabur Chyawanprash Monsoon Campaign” in the same category, as well as in the “Seasonal Marketing Campaign on Online Streaming Platforms” for “Dabur Chyawanprash Monsoon Campaign” and “Fortune Mustard Oil – Achaar ka Perfect Jodidaar” respectively. Turmeric Media won for their “Amaran Movie” marketing campaign. Aditya Birla Management Corporation and Mindshare, and Seagram’s Royal Stag Packaged Drinking Water and Wavemaker India won in the “Utilisation of Cricket on TV for Brand Promotion” category for “Turning Every Four into a Force For Good” and “Royal Stag: A Billion Films for a Billion Fans” respectively. Amazon MX Player and White Rivers Media took home the award for “Playground Season 3” in the “Web Series/Show Marketing Campaign” category. Finally, Symphony Large Space Venticoolers and Amura Marketing Technologies won for their “Symphony LSV Martech Campaign” in the “Performance Marketing Campaign” category.

Réal, a brand from Dabur India, has launched a new campaign to encourage consumers to switch from cola with added sugar to their 100% fruit juice with no added sugar. The campaign, “Keep It Real, Every Time,” highlights the importance of healthy drinking and promotes Réal Activ, a range of unsweetened juices made with the finest fruits and no added sugars or preservatives. According to Monisha Prasher, Marketing Head – Beverages, Dabur India, this campaign is part of the brand’s commitment to providing healthy and wide range of fruit juices since its inception in 1997. Réal Activ is available in five flavors: mixed fruit, apple, orange, cranberry, and pomegranate.

The brand is urging consumers to make the switch to Réal Activ, which is made with 100% fruit goodness, unlike cola with five cubes of added sugar per glass. This is an important message, as many consumers are unaware of the high sugar content in their beverages. By choosing Réal Activ, consumers can enjoy a delicious and nutritious beverage experience without the added sugars.

The campaign aims to educate consumers about the benefits of healthy drinking and the importance of choosing beverages with natural ingredients. It also seeks to position Réal Activ as a leader in the fruit juice market, offering a range of flavors that cater to diverse tastes and preferences. With this campaign, Réal is poised to make a significant impact in the market and encourage a healthier beverage culture among consumers. Overall, the campaign is a step in the right direction, promoting a lifestyle that prioritizes health, wellness, and natural ingredients.

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In a significant media win, Wunderman Thompson’s Starcom has retained the coveted media mandate of Dabur, a leading Indian consumer goods company, for an estimated value of Rs 500 crore. This win is a crucial boost to Starcom’s credentials in the Indian market, further emphasizing the agency’s expertise in delivering innovative and effective media solutions to its clients.

According to industry sources, the win was hotly contested, with multiple agencies vying for the account. Starcom’s comprehensive media strategy and its ability to understand Dabur’s diverse product range, from food to consumer care, were critical factors in securing the deal.

Dabur has been a prominent player in the Indian FMCG sector for over a century, with a portfolio of over 200 brands. The company has been expanding its online presence, and its media requirements are likely to be more complex, with a focus on social media, influencer partnerships, and other digital initiatives.

Starcom’s win is significant for the agency, as it marks its fifth consecutive win in the last two years, demonstrating its ability to consistently deliver high-quality work and build strong relationships with marquee clients. The agency has a strong presence in India, with offices in major cities like Mumbai, Delhi, and Bengaluru, and is well-positioned to support Dabur’s media needs across the country.

The media mandate includes managing Dabur’s advertising and media planning across all platforms, including TV, print, digital, and outdoor, as well as activation and event management. Starcom’s team will work closely with Dabur’s marketing and brand teams to develop and execute targeted media strategies, leveraging its expertise in understanding consumer behavior and preferences in the Indian market.

The win is testament to Starcom’s ability to build strong relationships with its clients, delivering tailored media solutions that meet their business objectives. With this mandate, Starcom will continue to play a crucial role in Dabur’s marketing strategy, enabling the company to maintain its strong brand presence and drive growth in a highly competitive market.

Dabur India, a leading Indian FMCG (Fast-Moving Consumer Goods) company, has announced plans to invest a whopping Rs 550 crore (approximately $75 million USD) in the state of Madhya Pradesh (MP). This significant investment is expected to create a huge impact on the region’s economy and generate more employment opportunities for the local population.

As per the plan, Dabur India will set up a new manufacturing unit in Madhya Pradesh, which will cater to the growing demand for its products in the region. The company is known for its wide range of portfolio of Ayurvedic, natural, and healthy products, including Chyawanprash, Vatika, and Hommade.

The new manufacturing facility will produce a variety of products, including food, beverages, and personal care items, which will cater to the growing demand for healthy and natural products in the region. The investment is expected to create a significant number of employment opportunities, both directly and indirectly, in the region.

The investment is seen as a significant vote of confidence in the business-friendly environment and infrastructure of Madhya Pradesh. The state has been actively working to attract investments and promote industrial growth by providing a conducive business environment, adequate infrastructure, and a skilled workforce.

Dabur India’s investment is expected to not only generate employment opportunities but also contribute to the state’s GDP growth. The company’s investment will also lead to the growth of small and medium-scale industries in the region, which will further feed into the state’s economy.

The state government of Madhya Pradesh has been making efforts to attract investments from global leaders like Dabur India, which has a strong global presence and reputation for quality products. The investment is expected to create a positive impact on the state’s economy, and the government is looking forward to providing necessary support to the company to ensure its successful growth and development.

In conclusion, Dabur India’s plan to invest Rs 550 crore in Madhya Pradesh is a significant step towards the growth of the region’s economy. The new manufacturing facility will not only create employment opportunities but also contribute to the state’s GDP growth. The investment is a testament to the state’s business-friendly environment and infrastructure, making it an attractive destination for global investors.