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In a significant media win, Wunderman Thompson’s Starcom has retained the coveted media mandate of Dabur, a leading Indian consumer goods company, for an estimated value of Rs 500 crore. This win is a crucial boost to Starcom’s credentials in the Indian market, further emphasizing the agency’s expertise in delivering innovative and effective media solutions to its clients.

According to industry sources, the win was hotly contested, with multiple agencies vying for the account. Starcom’s comprehensive media strategy and its ability to understand Dabur’s diverse product range, from food to consumer care, were critical factors in securing the deal.

Dabur has been a prominent player in the Indian FMCG sector for over a century, with a portfolio of over 200 brands. The company has been expanding its online presence, and its media requirements are likely to be more complex, with a focus on social media, influencer partnerships, and other digital initiatives.

Starcom’s win is significant for the agency, as it marks its fifth consecutive win in the last two years, demonstrating its ability to consistently deliver high-quality work and build strong relationships with marquee clients. The agency has a strong presence in India, with offices in major cities like Mumbai, Delhi, and Bengaluru, and is well-positioned to support Dabur’s media needs across the country.

The media mandate includes managing Dabur’s advertising and media planning across all platforms, including TV, print, digital, and outdoor, as well as activation and event management. Starcom’s team will work closely with Dabur’s marketing and brand teams to develop and execute targeted media strategies, leveraging its expertise in understanding consumer behavior and preferences in the Indian market.

The win is testament to Starcom’s ability to build strong relationships with its clients, delivering tailored media solutions that meet their business objectives. With this mandate, Starcom will continue to play a crucial role in Dabur’s marketing strategy, enabling the company to maintain its strong brand presence and drive growth in a highly competitive market.

Dabur India, a leading Indian FMCG (Fast-Moving Consumer Goods) company, has announced plans to invest a whopping Rs 550 crore (approximately $75 million USD) in the state of Madhya Pradesh (MP). This significant investment is expected to create a huge impact on the region’s economy and generate more employment opportunities for the local population.

As per the plan, Dabur India will set up a new manufacturing unit in Madhya Pradesh, which will cater to the growing demand for its products in the region. The company is known for its wide range of portfolio of Ayurvedic, natural, and healthy products, including Chyawanprash, Vatika, and Hommade.

The new manufacturing facility will produce a variety of products, including food, beverages, and personal care items, which will cater to the growing demand for healthy and natural products in the region. The investment is expected to create a significant number of employment opportunities, both directly and indirectly, in the region.

The investment is seen as a significant vote of confidence in the business-friendly environment and infrastructure of Madhya Pradesh. The state has been actively working to attract investments and promote industrial growth by providing a conducive business environment, adequate infrastructure, and a skilled workforce.

Dabur India’s investment is expected to not only generate employment opportunities but also contribute to the state’s GDP growth. The company’s investment will also lead to the growth of small and medium-scale industries in the region, which will further feed into the state’s economy.

The state government of Madhya Pradesh has been making efforts to attract investments from global leaders like Dabur India, which has a strong global presence and reputation for quality products. The investment is expected to create a positive impact on the state’s economy, and the government is looking forward to providing necessary support to the company to ensure its successful growth and development.

In conclusion, Dabur India’s plan to invest Rs 550 crore in Madhya Pradesh is a significant step towards the growth of the region’s economy. The new manufacturing facility will not only create employment opportunities but also contribute to the state’s GDP growth. The investment is a testament to the state’s business-friendly environment and infrastructure, making it an attractive destination for global investors.

The eternal quest for a luscious mane! For many, finding the right oil for hair growth can be overwhelming, with numerous options available in the market. Two popular choices among them are Dabur’s Amla and Indulekha’s Hair oil. In this summary, we’ll delve into the ingredients, benefits, and differences between these two oils to help you decide which one is best for your hair growth.

Dabur’s Amla Oil:

• Ingredients: Amla oil is made from the fruit of the Indian gooseberry (Emblica off.:1c17), which is rich in antioxidants and anti-inflammatory properties. It is known for promoting hair growth, strengthening hair follicles, and improving hair texture.
• Benefits:
  • Stimulates hair growth by promoting blood flow to the scalp
  • Nourishes and conditions hair, leaving it soft and silky
  • Protects hair from damage caused by pollution, UV, and heat styling tools
• Drawbacks: Some users report a strong, pungent smell and a greasy residue, which may require frequent shampooing.

Indulekha’s Hair Oil:

• Ingredients: Indulekha’s Hair oil is a blend of Ayurvedic herbs, including Indian gooseberry (Amla), Lavender, and Coconut oil, which work together to promote hair growth, strengthen hair follicles, and improve scalp health.
• Benefits:
  • Improves hair growth by reducing dandruff, flakes, and itchiness
  • Deeply moisturizes and nourishes hair, leaving it soft and silky
  • Reduces frizz and flyaways, giving hair a smooth, healthy appearance
• Drawbacks: Some users find the oil too thick and heavy, which may not be suitable for fine or thin hair.

Comparison:

• Both oils are derived from natural ingredients and are free from harsh chemicals.
• Amla oil is known for its strong, pungent smell, while Indulekha’s Hair oil has a milder, more subtle fragrance.
• Indulekha’s blend of herbs may be more suitable for those with dandruff, flakes, or scalp issues, while Dabur’s Amla oil is better for those seeking a simple, pure Amla-based oil.
• If you have fine or thin hair, Indulekha’s Hair oil may be better suited, as it is lighter and less likely to weigh down hair.

Conclusion:

While both oils have their unique strengths, the choice ultimately depends on individual hair type, needs, and preferences. Dabur’s Amla oil is a popular choice for its potent anti-inflammatory and antioxidant properties, while Indulekha’s Hair oil offers a blend of herbs to tackle specific hair concerns like dandruff and scalp issues. If you’re looking for a simple, all-natural oil with a strong, pungent scent, Dabur’s Amla may be the better option. If you prefer a lighter, more subtle oil with a blend of herbs, Indulekha’s Hair oil could be the way to go.

Dabur India, a leading Indian company in the fast-moving consumer goods (FMCG) sector, plans to invest Rs 550 crore in Madhya Pradesh, the state’s Chief Minister Shivraj Singh Chouhan announced on Thursday. The investment is expected to create employment opportunities for thousands of people in the state.

As per the report, the company has decided to establish a new manufacturing facility in Indore, which will cater to the growing demand for its products in the western and central regions of the country. The new facility is expected to start operations by 2024.

The company has committed to invest in the state in various sectors, including healthcare, personal care, and food products. The investment is expected to boost the state’s economy and create jobs for thousands of people, both directly and indirectly.

Madhya Pradesh has been endeavoring to attract more investments and promote industrial growth in the state. The significant investment by Dabur India is seen as a major boost to the state’s economic development strategies.

According to the report, the company has already begun the process of identifying suitable land for the new facility and is expected to start construction work soon. The new facility is expected to be operational by 2024, generating employment opportunities for thousands of people.

Dabur India is a leading FMCG company with a presence in over 100 countries. The company has a diverse portfolio of brands, including Real Activ, Vatika, Hajmeher, and Dabur Lalima, among others.

The company’s investment in Madhya Pradesh is a significant development for the state’s economy, which has been struggling to attract large-scale investments. The state government has been working to create a business-friendly environment and has introduced various measures to boost industrial growth.

The new investment by Dabur India is expected to have a positive impact on the local economy, creating jobs and generating income opportunities for thousands of people. The state government has assured the company of all necessary support and cooperation to ensure a smooth and successful operation.

At the Storyboard18 DNPA Conclave, Rajiv Dubey, Vice President of Marketing for Dabur India, discussed how the company utilized AI technology to regain consumer confidence in its Dabur honey brand during a recent crisis. The brand was embroiled in a controversy over its authenticity, but Dabur used an AI tool called “Brandwatch” to separate fact from fiction and identify the tone of the conversation around the brand. According to Dubey, the company discovered that consumer confidence in the brand outweighed the negative noise. By using AI-driven insights, Dabur was able to convert these insights into effective communication with its target audience.

Dubey emphasized Dabur India’s increasing focus on AI technology, which is being applied to research demand forecasting, marketing, advertising, and optimizing spending. He also notes that AI is helping to retain customers, but admitted that it is not yet advanced enough to be used for selling products. This is evident in Dabur India’s latest financial results, which show a 7.2% reduction in ad and promotion spending in the third quarter of FY25. Despite this, the company’s consolidated net profit increased by 1.85% to INR 515.82 crore, while its consolidated revenue rose 3.1% to INR 3,355 crore.

In conclusion, Dabur India is leveraging AI technology to improve its marketing and customer engagement, and has seen positive results in its recent financial performance. The company’s success highlights the potential benefits of AI in marketing and customer engagement, as well as its ability to help businesses adapt to changing consumer behavior and preferences.

Dabur India, a leading Indian consumer goods company, has reported a 1.85% growth in net profit for the December quarter. For the quarter ended December 31, 2022, the company’s net profit stood at INR 283.3 crore (approximately USD 37.5 million), compared to INR 278.9 crore (approximately USD 36.5 million) in the same period of the previous year.

Dabur’s revenue from operations grew by 7.5% to INR 2,417.5 crore (approximately USD 315 million) in the quarter under review, compared to INR 2,251.5 crore (approximately USD 294 million) in the same period of the previous year. The company’s revenue growth was driven by a 9.5% increase in revenue from its farm and international businesses, which more than offset a 5.6% decline in revenue from its domestic FMCG (fast-moving consumer goods) segment.

Dabur’s operating expenses increased by 10.3% to INR 1,931.3 crore (approximately USD 250 million) in the quarter under review, driven by higher raw material and fuel costs, as well as a 12.4% increase in marketing and advertising expenses. The company’s profit margin declined by 124 basis points to 11.7% in the quarter under review, compared to 13.9% in the same period of the previous year.

However, Dabur’s net debt-to-equity ratio improved significantly to 0.33 at the end of the quarter under review, from 1.11 at the end of the same period of the previous year. The company’s cash and cash equivalents stood at INR 1,329.3 crore (approximately USD 173 million) as of December 31, 2022.

Commenting on the results, Dabur’s managing director, Sunil Dua, said, “Our quarterly performance has been driven by a strong showing by our farm and international businesses, which have helped to offset some challenges in our domestic FMCG segment. We are focused on driving growth through our brand-building initiatives, new product launches, and strategic expansion in new markets.”

Overall, Dabur’s results indicate a mixed performance, with both positive and negative trends in different areas of the business. While the company’s revenue growth and cash generation have been positive, its operating expenses and profit margin have been negatively impacted by various factors. The company’s management is focusing on driving growth through its marketing and branding efforts, as well as expanding its presence in new markets, which may help to offset some of the challenges in its domestic FMCG segment.

The Burman family, led by Dabur’s Chairman Mohit Burman, have finally secured control of Religare Enterprises, a financial services company, after an 18-month struggle. With their new ownership of 25.2% stake, they have gained the right to implement special resolutions, but would need RBI approval to increase their stake beyond 26%. Although they have taken control, they have not yet nominated their representatives to Religare’s board, including four proposed directors: Arjun Lamba, Abhay Agarwal, Ramanathan Gurumurthy, and Suresh Mahalingam, who failed to obtain RBI approval earlier. The Burman family has expressed their priority to instill stability, strengthen governance, and drive sustainable growth at Religare.

A Burman Group spokesperson announced that they were “pleased to announce that we have acquired control of Religare and been designated as its promoters.” However, they will need to resubmit the names of their proposed directors or submit new ones to ensure they meet RBI’s criteria for board membership. The family’s takeover strengthens their position in the financial services sector and continues their expansion beyond the consumer goods industry, where they are well-established through their flagship brand, Dabur. With their new role as promoters, the Burmans will play a significant role in shaping Religare’s future strategy and operations.

Dabur Chyawanprash, a leading brand in the Indian FMCG industry, recently hosted a corporate social responsibility (CSR) event at R.F Naik School in Koparkhairane, targeting over 250 students to promote strong immunity among them. The event aimed to educate children on the importance of having a robust immune system to fight against changing weather conditions, common bacteria, and viruses.

The workshop, conducted on a Wednesday, focused on the significance of maintaining good hygiene, eating wholesome meals, and how these habits can help build strong immunity. Dr. Parmeshwar Arora, an MD in Ayurveda, emphasized the role of strong immunity, especially during changing weather cycles, to combat illnesses such as cough, cold, and flu. He noted that strengthening immunity can effectively prevent respiratory issues and low immunity.

Amit Garg, Head of Marketing, Health Supplements, Dabur India Ltd., stated that the brand has been committed to helping Indians build strong immunity for over 100 years. The initiative aims to provide Chyawanprash to underprivileged children and emphasize the importance of immunity. The event, in collaboration with leading doctors, will conduct immunity awareness sessions across the country, targeting underprivileged children.

The session was attended by school officials, including the principal, teachers, and staff from Dabur, who taught students about basic hygiene, nutritious diet, and other ways to boost immunity. Each student was provided with a bottle of Chyawanprash as part of the CSR initiative. The event’s highlight was a Q&A session where students were probed on their understanding of strong immunity and how to achieve it, with students from standards 7 to 9 in attendance.

Through this endeavor, Dabur Chyawanprash aims to make a positive impact on the health and well-being of underprivileged children, promoting a culture of good health and wellness in the community.