In a strategic coup, Reliance Retail acquires the Indian rights to a high-profile cricket star’s brand, poised to disrupt the market and challenge established players like Appy Fizz, Rasna, and PepsiCo.

Reliance Consumer Products Ltd (RCPL), led by Mukesh Ambani, has entered the Indian packaged beverage market with the launch of Sun Crush, a premium juice brand from Sri Lanka. The company has acquired the India rights for Sun Crush from Ceylon Beverage International,...