Aquapeya, a popular packaged drinking water brand that gained fame after appearing on Shark Tank India, is now venturing into the premium snacking category. The company has introduced its new product, Bhadang Bite Rice Puff, a wholesome snack that combines quality and heritage. Bhadang Bite is a unique blend of rice puffs with a rich legacy spanning over 70 years, originating from the culturally rich Sangli-Kolhapur region of India. The product aims to capture the hearts of consumers by offering a traditional snack with modern appeal.
This move into the snacking space is part of Aquapeya’s expansion strategy, which aims to achieve $1 million in revenue over the next three years. The brand plans to expand its footprint by entering Modern Trade and various online marketplaces, leveraging its existing network of over 10,000 retailers and more than 100 distributors. With a strong distribution network, Aquapeya is confident of broadening its reach and making Bhadang Bite a household name.
The launch of Bhadang Bite marks Aquapeya’s commitment to providing quality products across multiple categories, extending beyond hydration to tasty, premium snacks. As the brand continues to grow, it is excited about expanding its reach globally and making a mark in the premium snacking category. With its rich heritage and modern appeal, Bhadang Bite is poised to become a popular snack among consumers.
Aquapeya’s expansion into the snacking category is a strategic move, allowing the brand to diversify its product portfolio and increase its revenue streams. The brand’s focus on quality, heritage, and modern appeal is expected to resonate with consumers, who are increasingly looking for unique and traditional snacks with a modern twist. As Aquapeya continues to innovate and expand its product offerings, it is likely to become a major player in the premium snacking category, both domestically and internationally.