Haldiram’s, a renowned Indian food brand, is celebrating Diwali in Southall with a pop-up stall offering freshly made sweets and snacks. The stall, located outside their factory on Brent Road, will run until October 19, 2025, and aims to bring a community-focused celebration of the Festival of Lights to the area. Instead of pre-packaged boxes, the stall will serve Indian sweets made on site, allowing customers to mix and match their favorites and buy them by weight.
The initiative combines Haldiram’s global reach with a local, artisanal feel, offering a range of sweets, including classic motichoor laddoo and kaju katli, as well as seasonal specials. Visitors can also find namkeen and frozen goods from the company’s wider range. Rhea Agarwal, the company’s director of business development for the UK and Europe, stated that the event is a way to “stay connected to our roots and our community.” She expressed excitement to welcome everyone to their doorstep, celebrating tradition, sharing fresh flavors, and making the festive season feel special.
The pop-up stall will operate daily from 10am to 10pm until October 19 at Haldiram’s UK factory. This event is an opportunity for the community to come together and experience the vibrant culture of Diwali. Haldiram’s is a household name across India and among the diaspora, and this initiative allows them to connect with their roots and community in the UK.
The celebration is open to everyone, and visitors can enjoy a variety of traditional Indian sweets and snacks. The event is a great way to experience the festive spirit of Diwali, and Haldiram’s invites everyone to join in the celebration. With its rich history and cultural significance, Diwali is a significant festival in the Indian calendar, and Haldiram’s pop-up stall is a wonderful way to experience the traditions and flavors of the festival. Whether you’re a fan of Indian cuisine or just looking to experience something new, the pop-up stall is definitely worth a visit.