Ghodawat Consumer Limited (GCL), the FMCG arm of the Sanjay Ghodawat Group, has completed 23 years in the consumer goods market. The company has built its reputation on consistent growth and a deep understanding of evolving consumer habits. With annual revenue crossing Rs 1,200 crore, GCL aims to hit the Rs 1,500 crore mark within the next three years while sustaining double-digit growth. GCL has built a strong multi-category presence, starting with edible oils in 2003 and gradually entering rice, salt, snack foods, pulses, and beverages.
The company’s acquisitions have played a decisive role in its expansion. In 2022, it acquired Coolberg, India’s No 1 non-alcoholic beer brand, which pushed GCL deeper into the urban impulse beverage segment. In 2023, GCL added To Be Honest (TBH), a premium vacuum-cooked fruit and vegetable snack brand, which aligns with the company’s shift toward healthier snacking alternatives. These brands strengthen GCL’s position in high-growth, new-age categories while balancing health, indulgence, and convenience.
GCL’s focus on distribution, digital marketing, and efficient supply chain management has improved the retail footprint of its brands. The company has a strong manufacturing backbone, using advanced Swiss technology and operating the ISO/IEC 17025-accredited Ghodawat Analytical and Research Centre to maintain consistency across units. GCL’s distributed manufacturing strategy supports faster inventory turns, shorter delivery timelines, and higher margin contributions for trade partners.
The company’s “Better for You” innovation roadmap aligns with changing customer lifestyles and retailer needs. GCL commands strong brand recognition in Maharashtra and Karnataka through regional marketing campaigns and celebrity endorsements. The company’s Rs 25 crore annual marketing investment goes into digital-first, data-led campaigns that optimize performance across traditional and new-age channels.
As GCL marks its 23rd year, it is preparing for its next growth phase with sharper category focus and wider market access. The company plans to increase exports to neighboring countries and build a stronger portfolio of healthy, ready-to-eat, and functional food products. GCL’s consumer-first approach remains central as it connects national scale with regional depth. By keeping supply chains agile and pricing accessible, GCL aims to serve both premium digital shoppers and traditional households, setting the stage for its Rs 1,500 crore milestone.