The Indian Supercross Racing League (ISRL) has announced a partnership with Bisleri, making them the Official Hydration Partner for the league. This partnership aims to provide hydration support to athletes, teams, and fans throughout the season. Eeshan Lokhande, Co-Founder of ISRL, emphasized the importance of hydration in a physically demanding sport like Supercross, and expressed delight in welcoming Bisleri as a partner.

Tushar Malhotra, Director of Sales and Marketing at Bisleri International, noted that the partnership reflects Bisleri’s commitment to supporting emerging sports and delivering hydration where it’s needed most. The association also aims to help Bisleri strengthen its connection with Gen Z consumers. Through this collaboration, Bisleri will provide support for sports events, and ISRL will include Bisleri as part of its Supercross season operations and fan activities.

The partnership is seen as a strategic move to cater to world-class riders and provide them with the necessary hydration to perform at their best. ISRL is committed to providing a platform that celebrates speed, endurance, and passion, and the partnership with Bisleri reinforces this commitment. The collaboration is expected to grow in the coming years, with both parties looking to build on the success of the partnership.

The Indian Supercross Racing League is a platform that brings together some of the best athletes in the sporting world, and the partnership with Bisleri is seen as a key aspect of the league’s operations. With Bisleri’s support, ISRL aims to provide a world-class experience for athletes, teams, and fans, and to establish itself as a leading platform for Supercross racing in India.

Overall, the partnership between ISRL and Bisleri is a significant development for the Indian Supercross Racing League, and is expected to have a positive impact on the sport as a whole. With Bisleri’s support, ISRL is well-placed to continue to grow and develop, and to provide a platform for athletes to showcase their skills and compete at the highest level.