The Indian Supercross Racing League (ISRL) has announced a partnership with Bisleri, a prominent drinking water brand, as its Official Hydration Partner. This collaboration aims to provide world-class hydration to athletes, fans, and the entire team involved in the league. According to Eeshan Lokhande, Co-Founder of ISRL, hydration plays a vital role in the physically demanding sport of Supercross, and this partnership reinforces the league’s commitment to catering to the needs of its riders.
The partnership between ISRL and Bisleri is expected to grow in the coming years, with a focus on keeping athletes and fans energized and hydrated throughout the events. Tushar Malhotra, Director of Sales and Marketing at Bisleri International, emphasized that hydration is at the heart of performance, and this strategic partnership aims to fuel the energy of racers and fans alike.
Bisleri’s association with ISRL reflects its commitment to supporting emerging sports and delivering hydration where it is needed most. The partnership also seeks to strengthen Bisleri’s connection with Gen Z consumers, who are likely to be interested in the high-energy sport of Supercross. By partnering with ISRL, Bisleri aims to promote its brand and values among a younger demographic.
The Indian Supercross Racing League is a platform that celebrates speed, endurance, and passion, making it an ideal fit for Bisleri’s brand values. As the Official Hydration Partner, Bisleri will provide its drinking water to athletes, officials, and fans throughout the league’s events, ensuring that everyone stays hydrated and energized.
Overall, the partnership between ISRL and Bisleri is a significant development for the Indian Supercross Racing League, and it is expected to enhance the overall experience of the athletes, fans, and officials involved in the league. With Bisleri’s support, ISRL can focus on delivering high-quality events and promoting the sport of Supercross in India.