Shailee Chatrath Tyagi has been appointed as the Head of the Functional Nutrition Portfolio (Brand Building) at Hindustan Unilever (HUL). In this role, she will be responsible for leading iconic brands such as Horlicks, Boost, and Horlicks Plus, overseeing their strategy, brand positioning, and innovation. Tyagi brings over 15 years of experience in the Indian Fast-Moving Consumer Goods (FMCG) sector, having worked with PepsiCo India on various beverage and snack brands.
During her tenure at PepsiCo India, Tyagi developed expertise in brand building, innovation, channel expansion, and purpose-driven campaigns. Her primary focus has been on creating strong connections with consumers, which will be beneficial in her new role at HUL. As a second-generation Unilever professional, Tyagi has a deep understanding of HUL’s heritage brands, combining her industry experience with a unique perspective on the company’s legacy.
Tyagi’s appointment reflects HUL’s commitment to reimagining its functional nutrition offerings to cater to modern consumers. The company aims to strike a balance between health, innovation, and brand legacy, and Tyagi’s expertise will be instrumental in achieving this goal. With her experience in the FMCG sector and her understanding of HUL’s heritage brands, Tyagi is well-equipped to lead the functional nutrition portfolio and drive growth for the company.
As the Head of the Functional Nutrition Portfolio, Tyagi will be responsible for developing and implementing strategies to enhance the brand positioning and innovation of Horlicks, Boost, and Horlicks Plus. Her focus will be on creating a strong consumer connection and driving business growth for these iconic brands. With her appointment, HUL aims to strengthen its position in the functional nutrition sector and provide modern consumers with innovative and healthy products that meet their evolving needs. Overall, Tyagi’s experience and expertise make her an ideal candidate to lead HUL’s functional nutrition portfolio and drive business growth for the company.