Durga Puja is the most significant festival in Bengal, celebrating devotion, togetherness, and creativity. To commemorate this occasion, ITC’s Sunrise Spices has launched the “Sunrise Pujor Satkahon” initiative, partnering with over 1,000 Puja committees across West Bengal. This campaign aims to highlight the diversity, traditions, and emotions that make Durga Puja special, not just in Kolkata but throughout the state.
According to Piyush Mishra, Business Head of Sunrise Spices, “Durga Puja is the soul of Bengal, bringing people together in a spirit of devotion, joy, and creativity.” The initiative seeks to celebrate the unique stories and cultural heritage of every locality, going beyond the grandeur of Kolkata to honor the rich traditions of every community.
To participate, Puja committees are invited to submit a brief write-up on their Puja’s theme, community spirit, and cultural significance. The contest consists of three phases: storytelling entries and community votes, pandal showcase and jury scoring, and on-ground audits. The top 250 entries will be featured in a special Coffee Table Book, preserving their legacy for generations.
The “Sunrise Pujor Satkahon” initiative is more than a contest; it is a movement to honor Bengal’s community spirit, creativity, and devotion. The campaign seeks to showcase the true essence of Durga Puja, highlighting every community, every story, and every heart. By celebrating the diversity and traditions of Durga Puja across West Bengal, Sunrise Spices aims to create a collective archive of the state’s festive heartbeat.
The initiative will culminate in a grand finale on Dashami, with a celebrity-led Sindoor Khela ceremony. The top 5 winners will be announced on Navami, and the Coffee Table Book will be a testament to the rich cultural heritage of Bengal’s Durga Puja celebrations. Overall, “Sunrise Pujor Satkahon” is a unique initiative that seeks to preserve and celebrate the traditions of Durga Puja, promoting unity, pride, and cultural heritage throughout West Bengal.