With Raksha Bandhan just around the corner, Haldiram’s, a renowned Indian sweets brand, has launched a new campaign called ‘DO DOONI MITHAAS, Itni Sweet hai Rakhi ki Treat’. The campaign aims to celebrate the special bond between brothers and sisters through a range of exclusive gift hampers. These hampers are carefully curated to include a mix of traditional mithai and modern confectionery, making them an ideal gift for siblings of all ages.
The gifting collection features several packaged gifting boxes and indulgent hampers, including Khushi Ke Lamhe, Rishton Ka Bandhan, and Pyar Ka Tohfa, as well as Rishton Ki Mithaas and Khushiyon Ka Bandhan. According to Kailash Agarwal, President – Retail QSR, Haldiram’s, the campaign aims to “double the sweetness” of the cherished moments between siblings. The limited-edition hampers are available at all Haldiram’s outlets and can also be ordered online through various platforms, including Zomato, Haldiram.com, and e-commerce websites like Amazon and Flipkart.
The ‘DO DOONI MITHAAS’ campaign is designed to offer not just delicious treats, but also heartfelt memories in a box. The brand hopes to aid brothers and sisters in cherishing the timeless bond through taste and tradition. With Raksha Bandhan being a festival rooted in love, nostalgia, and the bond shared between siblings, Haldiram’s aims to make the celebration even more special with its range of exclusive gift hampers.
The campaign highlights the importance of celebrating the special relationship between brothers and sisters. Haldiram’s has carefully curated the gift hampers to include a range of sweet treats that cater to different tastes and preferences. Whether you’re looking for traditional mithai or modern confectionery, the brand has something to offer. With the limited-edition hampers available both online and offline, it’s easy to choose the perfect gift for your sibling. Overall, the ‘DO DOONI MITHAAS’ campaign is a thoughtful initiative by Haldiram’s to make Raksha Bandhan even more special and memorable for siblings.