In an interview with Exchange4media, Puneet Kusumbia, the Chief Business Officer of Heritage Foods, emphasized the importance of innovation and consumer trust in driving the company’s business. He highlighted that Heritage Foods, a leading dairy and retail company, has been focusing on introducing new products and services to meet the evolving needs of consumers.
Kusumbia stated that the company’s innovation strategy is centered around understanding consumer behavior and preferences. He explained that Heritage Foods conducts extensive market research to identify gaps in the market and develops products that cater to these needs. This approach has enabled the company to launch successful products such as flavored milk, yogurt, and cheese, which have gained significant traction in the market.
The CBO also emphasized the importance of consumer trust in driving business growth. He noted that Heritage Foods has built a strong reputation over the years by delivering high-quality products and services. The company has implemented stringent quality control measures to ensure that its products meet the highest standards of safety and quality. Kusumbia believes that this focus on quality has helped build trust with consumers, which is reflected in the company’s strong brand loyalty and customer retention rates.
Kusumbia also highlighted the company’s efforts to engage with consumers through digital platforms. He noted that Heritage Foods has been investing in digital marketing and e-commerce initiatives to reach a wider audience and provide a seamless shopping experience to consumers. The company has launched its own e-commerce platform and is also partnering with leading e-commerce companies to expand its online presence.
In addition to innovation and consumer trust, Kusumbia emphasized the importance of sustainability in driving business growth. He noted that Heritage Foods has been implementing sustainable practices across its operations, including the use of renewable energy, reducing water consumption, and implementing waste management systems. The company believes that sustainability is not only a social responsibility but also a business imperative, as it helps reduce costs and improve efficiency.
Overall, Kusumbia’s interview highlights the importance of innovation, consumer trust, and sustainability in driving business growth. Heritage Foods’ focus on understanding consumer needs, delivering high-quality products, and engaging with consumers through digital platforms has enabled the company to build a strong brand and drive business growth. As the company continues to innovate and expand its operations, it is likely to remain a leading player in the dairy and retail industry.