Haldiram’s UK is preparing for a busy period with the upcoming celebration of Diwali, a significant event in the confectionery calendar. The company offers a range of traditional Indian sweets, including gulab jamun and barfi, which are suitable for vegetarians and cater to the South Asian diaspora and UK consumers who embrace Diwali as part of the country’s diverse cultural calendar.
According to Rhea Agarwal, Director of Business Development for the UK and EU, Diwali is the busiest time of year for sweet sales, with shelves emptying faster than at any other time. The purchase of these sweets is not just a transaction, but a tradition that carries a sense of celebration and is often used for gifting to family, friends, and corporate clients.
To cater to the demand, Haldiram’s UK is offering a 10% discount on its products, with free delivery on orders over £50. The range is available through independent retailers and online on the company’s website. With Diwali falling on October 20th this year, Haldiram’s UK is anticipating strong seasonal sales and continued year-round demand for its sweets.
The company’s products are popular not only among the South Asian community but also among UK consumers who are increasingly embracing global flavors. The demand for Haldiram’s sweets reflects the cultural heritage of the South Asian community, as well as the growing appreciation for diverse flavors and traditions in the UK.
Overall, Haldiram’s UK is well-positioned to meet the demand for traditional Indian sweets during Diwali and beyond. With its range of vegetarian options and attractive offers, the company is expected to have a successful season and continue to grow its customer base throughout the year. As the UK’s cultural calendar becomes increasingly diverse, Haldiram’s UK is poised to play a significant role in bringing people together through the joy of traditional Indian sweets.