Britannia Pure Magic, a brand known for its indulgent experiences, has introduced a new addition to its choco-cookie range called Choco Tarts. This launch is part of the brand’s latest proposition, The New Temptation, which aims to provide consumers with a unique and exciting treat. Choco Tarts are available in two variants: Hazelnut and Milk Choco. The product features a crispy tart shell paired with rich choco crème and a biscuit lid, offering a layered bite of textures that consumers can enjoy by lifting the lid and scooping into the crème.
The introduction of Choco Tarts expands Britannia Pure Magic’s portfolio, which already includes popular products such as Choco Lush, Choco Frames, and Choco Stars. According to Siddharth Gupta, General Manager, Marketing, the new Choco Tarts, along with the existing products, create a complete choco-bakery experience, with each treat offering its own distinct flavor and texture. The brand’s goal is to make Pure Magic the go-to destination for premium, innovative choco treats.
To promote the launch of Choco Tarts, Britannia Pure Magic has partnered with Xtendr for a mixed reality print campaign. The brand has also collaborated with actor Bobby Deol to bring the world of Pure Magic alive through films that capture the charm, humor, and joy of giving in to a new temptation. With the introduction of Choco Tarts, Britannia Pure Magic is poised to further establish itself as a leader in the premium choco treats market, offering consumers a range of unique and exciting products that cater to their desire for indulgent experiences. The brand’s focus on innovation, quality, and consumer experience is expected to drive its growth and success in the market.