Marico Limited, a leading Indian FMCG company, has announced Fatima Sana Shaikh as the new brand ambassador for its Kaya products. This partnership marks a significant step forward for the brand, which is known for its science-backed skincare and dermatological expertise. Kaya has been trusted by Indian consumers for over 20 years, and Fatima’s bold and grounded persona perfectly embodies the brand’s values.
Fatima, a celebrated actress, was chosen for her confidence, relatability, and progressive take on beauty. Her journey mirrors Kaya’s ethos of promoting beauty that is rooted in truth and self-expression. According to Akash Banerji, Executive Vice President at Marico, Fatima brings a perfect balance of qualities that resonate with Kaya’s consumers. The goal of this partnership is to simplify the skincare journey and bring ease and simplicity back to consumers.
Fatima expressed her excitement about the partnership, stating that she loves how Kaya products cut through the noise and offer trustworthy skincare solutions. As a brand co-created with dermatologists, Kaya provides confidence and authenticity in its products. Fatima believes that Kaya’s science-backed approach is powerful and authentic, and it’s not about chasing trends but trusting the experts.
Kaya’s product range is designed to simplify skincare routines and deliver visible results for Indian skin. With Fatima as the new face of the brand, Kaya enters an exciting new chapter where storytelling meets skin science, and beauty is led by knowledge, not noise. The brand offers a range of 75+ efficacious science-based personal care products, including specialized solutions for skincare concerns like acne, dullness, pigmentation, sun protection, and ageing, as well as hair and body care.
This partnership aims to empower consumers with the freedom to choose skincare that is grounded in trust and credibility. With Fatima Sana Shaikh on board, Kaya is poised to take its brand to new heights and promote a more informed and discerning approach to skincare. By combining science, expertise, and Fatima’s persona, Kaya is set to make a significant impact in the Indian skincare market.