The Indian Racing Festival (IRF) has announced a partnership with Bisleri International, a leading packaged drinking water brand in India. As the Official Hydration Partner for the 2025 season, Bisleri will provide high-performance hydration to participants across five race weekends between August and November. This partnership marks Bisleri’s entry into the world of Indian motorsport and will see the brand’s logo featured on driver kits, race cars, and trackside branding.
The IRF features two elite championships: the Indian Racing League (IRL) and the FIA-certified Formula 4 Indian Championship (F4 India). The partnership will include limited-edition 500ml bottles designed around five of IRF’s racing teams, allowing Bisleri to engage with a growing motorsports audience across India. According to Akhilesh Reddy, Chairman and Managing Director of Racing Promotions Pvt. Ltd. (RPPL), the partnership reflects the growing recognition of motorsport as a sporting and lifestyle movement in India.
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, expressed excitement about the partnership, which will see the Bisleri logo prominently displayed on race cars and driver jackets. The IRF’s 2025 season will feature 14 city-based teams, including Speed Demons Delhi, Hyderabad Blackbirds, and Chennai Turbo Riders. The partnership is expected to enhance athlete wellbeing, brand recall, and immersive experiences for fans.
The IRF continues to grow as a platform where elite motorsport meets emerging fan culture. With its focus on engineering performance and lifestyle-led storytelling, the festival is set to deliver an exciting experience for fans and participants alike. The partnership with Bisleri is a key aspect of this, and is expected to play a significant role in the success of the 2025 season.
The partnership between IRF and Bisleri is a strategic one, with both parties aiming to create a sporting experience that is healthy, aspirational, and connected to India’s youth. With its reputation for trust and quality, Bisleri is a natural fit for the IRF, and the partnership is expected to strengthen the brand’s hold in the sporting arena. As the IRF accelerates towards its 2025 season launch, the partnership with Bisleri is set to be an exciting and significant development in the world of Indian motorsport.