The real money gaming industry in India has been facing significant challenges, including regulatory hurdles and growing scrutiny from authorities. However, this loss for the real money gaming industry has turned out to be a gain for the Esports sector. Several prominent brands, including Tesla, Bisleri, and Red Bull, are now rushing to sponsor Esports tournaments in the country.
The Esports industry in India has been growing rapidly, with the number of professional gamers and teams increasing significantly over the past few years. The industry has also seen a surge in investment, with several venture capital firms and investors pouring money into Esports startups. According to a report, the Indian Esports industry is expected to reach $1.1 billion by 2025, growing at a CAGR of 22.1%.
Brands are taking notice of the growing popularity of Esports and are looking to tap into the large and engaging audience that it offers. Tesla, the electric vehicle manufacturer, has partnered with a leading Esports organization in India to sponsor its teams and players. Bisleri, the packaged water brand, has also partnered with an Esports platform to promote its products and reach out to the gaming community. Red Bull, the energy drink manufacturer, has been a long-time supporter of Esports and has been sponsoring several tournaments and teams in the country.
The reason behind the growing interest of brands in Esports is the large and engaged audience that it offers. Esports tournaments and events attract millions of viewers, with many of them being young and urban. This demographic is highly attractive to brands, as they are more likely to be influenced by the products and services that they see being promoted during Esports events.
Moreover, Esports offers a unique opportunity for brands to engage with their target audience in a more meaningful way. Unlike traditional sports, Esports allows brands to interact with their audience in real-time, through live streaming and social media. This allows brands to build a stronger connection with their audience and create a more lasting impression.
Overall, the growing interest of brands in Esports is a positive sign for the industry, which is expected to continue growing in the coming years. As more brands look to tap into the large and engaged audience that Esports offers, the industry is likely to see significant investment and growth, providing a boost to the overall gaming ecosystem in India. With its unique offerings and engagement opportunities, Esports is emerging as a lucrative space for brands to promote their products and services, and it will be interesting to see how the industry evolves in the coming years.