Patanjali, an Indian Ayurvedic products company, has challenged a Delhi High Court order regarding its advertising campaign for Chyawanprash, a traditional Indian herbal supplement. The court had earlier directed Patanjali to delete certain parts of its ad campaign that allegedly disparaged Dabur, a competitor in the Chyawanprash market.
The dispute between Patanjali and Dabur began when Patanjali launched an advertising campaign claiming that its Chyawanprash product was superior to others available in the market, including Dabur’s. Dabur alleged that Patanjali’s ads were misleading and disparaging, and filed a lawsuit against the company. The Delhi High Court ruled in favor of Dabur, ordering Patanjali to remove the allegedly offending parts of its ad campaign.
However, Patanjali has now challenged this order before the appellate bench of the Delhi High Court. The company argues that its advertising campaign is legitimate and does not disparage Dabur’s products. Patanjali claims that it has the right to promote its products and compare them to those of its competitors, as long as it does so in a truthful and non-misleading manner.
The case highlights the ongoing competition between Patanjali and Dabur in the Indian Chyawanprash market. Both companies are major players in the market, and the dispute over advertising claims reflects their efforts to gain an edge over each other. The outcome of the case will be closely watched, as it will have implications for how companies in India can advertise and promote their products in comparison to those of their competitors.
Patanjali’s decision to challenge the Delhi High Court order suggests that the company is unwilling to back down in the face of competition from Dabur. The company is known for its aggressive marketing and advertising strategies, and it appears to be taking a similarly assertive approach in this dispute. As the case continues to unfold, it will be interesting to see how the court ultimately rules on the matter, and what implications this will have for the Indian advertising and marketing landscape.