In an exclusive interview with Exchange4media, Ragini Hariharan, the General Manager of Marketing at Himalaya Wellness, discussed the brand’s approach to marketing and advertising. Hariharan emphasized the importance of staying true to the brand’s heritage and values while evolving to meet the changing needs of consumers.
Hariharan explained that Himalaya Wellness has a strong foundation in Ayurveda, which is reflected in its products and marketing strategies. The brand aims to promote a holistic approach to health and wellness, rather than just focusing on individual products. This approach has helped Himalaya Wellness build a loyal customer base and establish itself as a trusted brand in the industry.
When it comes to marketing, Hariharan stated that the brand takes a multi-channel approach, using a combination of digital, print, and television advertising to reach its target audience. However, she emphasized that digital marketing is becoming increasingly important, as it allows the brand to engage with customers in a more personalized and effective way.
Hariharan also discussed the role of social media in Himalaya Wellness’s marketing strategy. She explained that the brand uses social media platforms to educate consumers about the benefits of Ayurveda and to promote its products. The brand also engages with its customers on social media, responding to their queries and concerns, and using their feedback to improve its products and services.
In terms of innovation, Hariharan mentioned that Himalaya Wellness is constantly looking for new ways to innovate and stay ahead of the competition. The brand has introduced new products and variants, such as its men’s grooming range, and has also partnered with influencers and experts in the field of wellness to promote its products.
Overall, Hariharan’s interview with Exchange4media provided valuable insights into the marketing and advertising strategies of Himalaya Wellness. The brand’s commitment to its heritage and values, its multi-channel approach to marketing, and its focus on innovation and customer engagement are all key factors that have contributed to its success. As the brand continues to evolve and grow, it will be interesting to see how it adapts to changing consumer needs and preferences.
Hariharan’s comments also highlighted the importance of building a strong brand identity and staying true to one’s values. In a crowded market, it can be tempting to try to emulate others or to follow the latest trends. However, Hariharan’s approach suggests that it is better to focus on what sets your brand apart and to build on those strengths. By doing so, Himalaya Wellness has established itself as a leader in the wellness industry and has built a loyal customer base.