The Chief Minister of Uttarakhand, Pushkar Singh Dhami, has inaugurated the “House of Himalayas” outlet at the Uttarakhand Niwas Complex in New Delhi. The outlet aims to promote the natural and handmade goods produced in the mountainous regions of Uttarakhand, giving them global recognition. This initiative is part of the state government’s vision to strengthen the rural economy and provide new opportunities to local artisans and craftsmen.
The outlet will showcase the traditional heritage and organic products of Uttarakhand in an organized form, bringing the state’s rich folk culture to the national capital. The products will include Buransh Sharbat, wild honey, mountain pulses, traditional spices, handmade clothes, and other organic materials. The state government has set up attractive floor-standing units and retail carts at prominent places, including airports, helipads, and tourist spots, to promote the sale of local products.
The “House of Himalayas” brand has created a special identity based on its quality in a short time. Strategic partnerships have been made with reputed hotels to promote the cultural and traditional identity of Uttarakhand and connect high-end tourists with local products. Retail carts of “House of Himalayas” have been set up in various major hotels of the state, providing direct availability of special handmade and organic products to tourists.
This initiative is not only encouraging local producers and artisans towards economic empowerment but is also an important step towards sustainable tourism and a self-reliant Uttarakhand. The concept of the “House of Himalayas” brand was first presented by Prime Minister Narendra Modi during the Global Investors Summit 2023. The brand aims to make special products of Uttarakhand available in major cities across the country in a systematic form.
The outlet in New Delhi will become a powerful medium to present the traditional heritage and organic products of Uttarakhand, providing new markets for local products and strengthening the rural economy. The state government’s initiative is expected to have a positive impact on the local economy and promote the rich cultural heritage of Uttarakhand. With the “House of Himalayas” brand, the state government aims to take the natural and handmade goods of Uttarakhand to the global market, providing a platform for local artisans and craftsmen to showcase their products.