The Chief Minister of Uttarakhand, Pushkar Singh Dhami, has launched an outlet called ‘House of Himalayas’ in New Delhi, aimed at promoting the state’s natural and handmade products globally. This initiative is part of the state government’s vision to give international recognition to the unique goods produced in the mountainous regions of Uttarakhand. The outlet will serve as a platform to showcase the state’s traditional heritage and organic products, providing new markets for local artisans and craftsmen.
In addition to the outlet in New Delhi, the state government has set up retail carts at prominent locations, including airports, helipads, and tourist spots, to promote the sale of local products. These carts are becoming popular among devotees and tourists, and the government plans to expand this initiative to other locations, including prestigious institutions and hotels.
The ‘House of Himalayas’ brand has gained significant recognition in a short period, thanks to its focus on quality and uniqueness. The government has partnered with reputed hotels to promote the brand and connect high-end tourists with local products. This initiative is not only boosting the local economy but also promoting sustainable tourism and self-reliance in Uttarakhand.
The concept of ‘House of Himalayas’ was first introduced by Prime Minister Narendra Modi during the Global Investors Summit 2023. The brand will feature a range of special products from Uttarakhand, including Buransh Sharbat, wild honey, mountain pulses, traditional spices, handmade clothes, and other organic materials. With the launch of the outlet in New Delhi and the expansion of retail carts across the state, the government aims to take these products to major cities across the country, providing a platform for local artisans and producers to showcase their wares and connect with a wider audience.
Overall, the ‘House of Himalayas’ initiative is a significant step towards promoting the unique products and cultural heritage of Uttarakhand, while also contributing to the state’s economic growth and sustainable development. By providing a platform for local artisans and producers to showcase their products, the government is helping to empower them and promote self-reliance, while also showcasing the state’s rich cultural heritage to a wider audience.