On May 28, 2025, Cavin’s, a leading dairy brand from CavinKare, launched a unique initiative called “Cavin’s Cheers Traffic Heroes” to express gratitude to the tireless efforts of Chennai’s traffic police officers. The brand distributed bottles of Cavin’s Badam Milk to traffic police personnel stationed at key traffic junctions and roadside shelters across the city. This gesture was a small token of appreciation for their dedication to ensuring smooth traffic flow and road safety in the city.
The initiative was flagged off from Guindy by Thiru C Kodiselvan, Assistant Commissioner of Police, Traffic, Adyar Range, and Tmt. Vijayalakshmi, Inspector of Police, Guindy Traffic Police Station, alongside Mr. K.G. Mallikeswaran, Business Head – Beverages, CavinKare. In addition to distributing milk, the brand also handed over barricades to the city’s traffic police to support their daily traffic regulation efforts and contribute to enhanced road safety infrastructure.
Mr. K.G. Mallikeswaran, Business Head-Beverages, CavinKare, commented that the initiative was a tribute to the relentless dedication of Chennai’s traffic police officers, who work tirelessly to ensure the city runs smoothly and safely. He emphasized that the brand’s ethos of being consistently present for consumers, offering quality products that meet their evolving needs, mirrors the spirit of unwavering commitment shown by the traffic police officers.
Cavin’s Badam Milk, which was distributed as part of the initiative, is a nourishing and refreshing drink that provides a natural energy boost and rich calcium for strong bones. The brand offers a range of flavored milk products, including Chocolate, Badam, Rose, and Kesar, which are crafted to delight taste buds and provide a perfect blend of taste and nutrition.
The “Cavin’s Cheers Traffic Heroes” initiative is a testament to the brand’s commitment to engaging with the communities it serves and reflecting true brand value. By showing appreciation for the tireless efforts of Chennai’s traffic police officers, Cavin’s aims to build a stronger connection with its consumers and reinforce its position as a responsible and caring brand. With its wide range of dairy-based offerings, Cavin’s continues to innovate and evolve, adhering to international quality standards and providing products of the highest quality to its consumers.