Bollywood actress Ananya Panday is set to star in a new campaign for Parle’s popular biscuit brand, Hide & Seek. The actress will be paired with model-turned-actor Lakshya in the campaign, which is aimed at promoting the brand’s new and improved range of biscuits.
According to industry sources, Ananya was approached by the brand due to her massive fan following and her youthful energy, which aligns well with the brand’s target audience. The campaign is designed to appeal to the 15-30 age group and will feature Ananya and Lakshya in various fun and quirky scenarios, showcasing the new Hide & Seek biscuits.
The brand has said that the campaign is all about ‘surprise and delight’ and how Hide & Seek biscuits bring a smile to people’s faces. The ad film will be shot in a playful and vibrant setting, showcasing the duo’s antics as they try to “find” the biscuits.
Ananya, known for her charm and wit, will bring her trademark humor to the campaign, while Lakshya’s fresh face and boy-next-door charm will add to the appeal of the ad. The ad is expected to be a refreshing change from the usual serious and boring ads that one witnesses.
Hide & Seek, a brand of biscuits that is part of the Parle Products family, has been a household name in India for decades. The brand has seen many successful campaigns over the years, and this new campaign is expected to be another hit.
The ad is set to be a 1-minute ad film, shot in a single day, and will be seen on various platforms, including TV, social media, and digital. The campaign is likely to be launched in the coming weeks, and fans are eagerly awaiting the release of the ad.
Overall, Ananya’s addition to the Parle Hide & Seek campaign is a clever move by the brand to appeal to a younger audience and to keep the brand fresh and exciting. With her charm and wit, Ananya is sure to bring a sparkle to the campaign, making it a memorable one.