Bisleri, a leading bottled water brand in India, has partnered with the Panna Tiger Reserve in Madhya Pradesh to reduce plastic waste in the region. The partnership aims to promote sustainable packaging solutions and create a positive impact on the environment.
As part of the partnership, Bisleri will work with the Panna Tiger Reserve to collect and recycle plastic waste from the reserve, which is a vital habitat for tigers and other endangered species. The program will also focus on raising awareness about the effects of plastic waste on the environment and promoting sustainable practices among local communities.
The initiative is part of Bisleri’s “100% Recyclable” promise, which aims to make its packaging fully recyclable by 2025. The company has committed to reduce its plastic usage by 50% by 2025 and increase its recycled content in its bottles from 50% to 80% by 2025.
According to a recent report, India generates over 25,000 tons of plastic waste every day, and plastic waste is one of the biggest threats to the country’s biodiversity. The partnership between Bisleri and Panna Tiger Reserve aims to address this issue by promoting sustainable packaging and encouraging behavioral change among consumers.
The program will also involve tree planting and education initiatives, which will engage local communities and school children in the region. The objective is to sensitize them about the importance of preserving the natural habitat and the impact of plastic waste on the environment.
The partnership is seen as a significant step towards reducing plastic waste in India and promoting sustainable practices in the packaging industry. Other brands are encouraged to emulate Bisleri’s initiative and contribute towards creating a more sustainable future.
In an effort to make the program more effective, Bisleri is also working with local communities to develop a sustainable waste management system. The company is also conducting workshops and training sessions to educate local communities on the importance of proper waste segregation, recycling, and disposal.
The partnership between Bisleri and Panna Tiger Reserve is a great example of how brands can work together with governments and local communities to create positive change. It also highlights the importance of sustainable packaging and the role that brands can play in reducing plastic waste and preserving the environment.