Bisleri Vedica Himalayan Spring Water’s latest campaign, “The Journey Home”, is a luxurious journey to the heart of the Himalayas, showcasing the origin and authenticity of the brand. The film, created by Ms. Jayanti Khan Chauhan, is inspired by Japanese author Masaru Emoto’s concept that water is a vessel of living memory. The campaign follows Dino Morea on a journey to the Himalayas, capturing the serenity and grandeur of Vedica’s origin. The film features stunning visuals, a soulful score by sarod virtuosos Amaan and Ayaan Ali Bangash, and a wordless narrative that transports viewers to the heart of the mountains, where Vedica originates. The campaign celebrates the Himalayas as the cradle of Vedica, emphasizing the importance of authenticity and origin in luxury. The film is a testament to Bisleri Vedica’s commitment to authenticity and purity, inviting viewers to rediscover the joy of returning to nature’s source.
