ITC Store, the e-commerce platform of ITC Limited, has partnered with Swopstore, a customer acquisition platform, to expand its customer base and boost sales. The partnership will see Swopstore integrate its innovative customer acquisition model into ITC Store’s ecosystem, offering shoppers access to a broader range of brands and personalized shopping experiences. The partnership is expected to strengthen Swopstore’s brand discovery and consumer engagement in India’s e-commerce sector. Swopstore currently supports over 200 brands, including Bombay Shaving Company, Mokobara, and Snitch, and claims to help them achieve up to a 25% increase in sales and 23% boost in customer retention. The partnership with ITC Store is seen as a key move for Swopstore, allowing it to expand its reach and help more brands connect with their target audiences.
