Indica, a hair color brand from CavinKare, has launched a new digital campaign for its recently launched Indica Natural & Nourish Crème Hair Color, which has 30% less dye chemicals. The campaign, called “AddColorToYourLife”, features South Indian actress Trisha Krishnan as its brand ambassador. The campaign uses a visually striking CGI video that showcases the transformative power of the hair color, depicting a girl’s grey hair transforming into vibrant shades with every rotation of the hair color pack. The video aims to engage modern consumers with its immersive and powerful visuals. According to Rajat Nanda, Business Head – Personal Care at CavinKare, the campaign is designed to showcase the product’s benefits and inspire consumers to experience the difference for themselves. The launch marks Indica’s entry into the crème hair color category, with a comprehensive 360-degree marketing campaign that focuses on innovation and empowering consumers with safe and effective products.
