Dabur India, a 135-year-old Indian consumer goods company, has launched Réal Bites juice in fully recyclable aluminium cans in partnership with Ball Corporation, a leading manufacturer of sustainable packaging. Réal Bites is a new range of fruit beverages with real fruit chunks in every sip, available in three flavors. The 185-ml cans offer a refreshing taste for up to a year, compared to other packaging formats. The use of aluminium packaging promotes sustainability as it is infinitely recyclable without losing its properties, and recycling saves 95% of the energy required for primary aluminium manufacturing. The partnership aims to meet the demand for longer shelf life and more sustainable packaging. Ball’s Commercial Director, Manish Joshi, said that the partnership helps customers achieve their sustainability goals while offering branding opportunities and innovation. This initiative aligns with the Indian government’s target of achieving net-zero emissions by 2070.
