Britannia Industries is implementing cost-optimization programs to manage rising costs due to commodity price increases. The company aims to avoid passing the full burden of these increases to consumers, but some price hikes are inevitable. Britannia has announced a 3-5% price increase, which may not be enough to cover inflationary costs. The price hikes will be rolled out in phases, with some already taking effect from December and others expected in the fourth quarter of the fiscal year. The company’s Managing Director, Kohli, also mentioned that their snacking business pilot project is experiencing strong demand in two southern Indian states where it has been launched.
