Procter & Gamble (P&G) is utilizing generative AI to revolutionize its marketing operations. The company is using AI to generate concept ideas and test copy against thousands of in-market copy, significantly reducing the testing timeline from several months to just a few days and cutting costs. This innovative approach allows P&G to broaden its team’s mindset, encouraging them to think of concepts they may not have initially considered. Additionally, P&G is also using automation technology and artificial intelligence to optimize operations across media, marketing, and production, including running manufacturing plants without the need for technician supervision. This is according to details shared by the company during the Morgan Stanley Global Consumer & Retail Conference. The AI system has even developed a scoring system to evaluate content before launch, helping P&G make data-driven decisions.
Source: https://consumergoods.com/pg-taps-ai-and-automation-faster-smarter-operations