Procter & Gamble (P&G) is leveraging artificial intelligence (AI) to revolutionize its advertising development and targeting processes. According to CFO Jon Moeller, P&G is using AI to “fuel” reinvestment in its business by optimizing ad spend and improving targeting. The company has developed a proprietary AI engine that analyzes vast amounts of data to identify the most effective advertising strategies and optimal audience segments. This approach enables P&G to reach its target consumers with greater precision, reducing waste and increasing the ROI of its advertising investments.
As a result, P&G has been able to reallocate funds from lower-performing ad campaigns to higher-performing ones, driving growth and profitability. The company’s AI-driven approach has also enabled it to enter new markets and expand its reach to new consumer segments. Moeller notes that P&G’s AI investments have become a key driver of growth, and the company will continue to prioritize the use of AI in its marketing efforts to stay ahead of the competition. By optimizing its ad spend and targeting, P&G aims to remain a leader in the consumer goods industry while delivering long-term value to its shareholders.