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The article compares the financials, operations, and outlook of Dabur and Marico, two Indian consumer goods companies. Dabur, a well-established company, has a strong presence in the fast-moving consumer goods (FMCG) industry, with a market share of 12.2% in the hair care segment and 9.4% in the men’s grooming segment. Marico, on the other hand, has a significant presence in the personal care segment, with a market share of 12.1% in the men’s grooming segment.
Financially, Dabur has consistently outperformed Marico, with higher revenue and profit growth rates. In FY2022, Dabur reported a revenue of ₹6,844 crore, compared to Marico’s ₹4,444 crore. Dabur’s operating margin stood at 14.2%, while Marico’s was 10.9%. In terms of outlook, both companies are focused on expanding their presence in the online market and diversifying their product portfolio.
The article concludes that Dabur has a strong competitive advantage, driven by its strong brand portfolio and extensive distribution network. However, Marico is not far behind and is gaining ground with its innovative products and strategic acquisitions. The outlook for both companies is positive, driven by growth in the Indian FMCG market and their efforts to expand their presence in the online space.