Nestlé Professional has launched a new B2B campaign, “Kitchen MVP,” for its Maggi gravy range, highlighting the brand’s value to chefs as a reliable and simple solution. The campaign comes as the brand celebrates 60 years of being a trusted companion in professional kitchens in Australia. Through a series of interviews with chefs and sales representatives, the agency identified that the key decision-makers are often short on time, support, and resources. The campaign personifies Maggi Gravy as a reliable member of a chef’s team, showcasing its ability to thrive under pressure and handle challenges with ease. The campaign will roll out across owned channels, digital, social, trade and distributor media, and premium display and audio platforms to reach the food service audience in Australia and New Zealand.
Building on its reputation for excellence, Nestlé Professional is introducing a new foodservice campaign for Maggi Gravy, telling a compelling story through Connecting Plots to elevate its presence in the market.
