The McBride Sisters Wine Company has partnered with Colgate to create a limited-edition gift set that combines red wine with a method to reverse staining on teeth. The gift set, priced at $49.99, includes a bottle of their red wine blend, a Colgate Optic White Overnight Whitening Pen, and a compact mirror. The wine is made with grapes sourced from California’s Central Coast, resulting in a rich and complex flavor profile with notes of plum, cherry, and toasty mocha. The McBride Sisters Wine Company, founded by sisters Robin and Andréa McBride in 2016, has also acquired M Ranch Estate in Napa Valley and offers a range of wines including Black Girl Magic Wines, SHE CAN canned wine, and McBride Sisters Collection Reserve wines. The partnership with Colgate aims to show that red wine lovers can enjoy their favorite drink without worrying about the negative impact on their teeth. The company believes that sustainability and beauty can work together, with the gift set’s eco-friendly packaging, including a paper wrap overlay on the bottle.
Source: https://www.thedrinksbusiness.com/2024/10/california-wine-brand-teams-up-with-colgate/
