Mumbai: It’s easy to justify tossing our wrappers when there’s no bin in sight. What’s harder is holding onto those wrappers till you find a dustbin! In their latest for Britannia, Talented.Agency celebrates a milestone for the legacy brand – two years of 100 per cent plastic neutrality with a film on adopting a simple habit. Their choice of protagonist? An eight-year-old. The earnestness of a child is a striking reminder to do better, develop a conscience for cleanliness and be…
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